Birthday Eye Makeup

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades, from cool-toned neutrals to icy pastels in matte and metallic finishes. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains less than one percent synthetic fragrance. These products are also cruelty-free.

What Else You Need to Know: This palette contains nine eyeshadow shades from soft neutrals to bright sparkly tones, in five mattes and four metallic finishes. The full-pigment formula delivers high color payoff and buildable intensity.

This Palette Contains:
- 9 x 0.03 oz/ 0.98 g Eyeshadows in A1 (matte nude pink), A2 (matte taupe beige with sparkling reflects), A3 (matte greyish brown with sparkling ref

What it is: A colorful collection of four glitter and shimmer shades that delivers show-stopping glamour to eyes.

What Else You Need to Know: Teleport eyes to glamorous new galaxies with the Interstellar Icon palette, starring an electric turquoise, golden champagne, deep shimmering burgundy, and rich golden rose. Create a bold bouquet of multidimensional eye looks with Risque Rose, a quad with rich fuchsia, molten rose gold, holographic silver lavender, and matte deep brown.

What it is: A silky monochromatic eyeshadow trio of essential signature shades in three buildable talc-free finishes: matte, satin, and metallic.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Wear your signature shade three ways. Each curated eyeshadow trio features three finishes for an easy eyeshadow look: a smooth matte eyeshadow, a satin eyeshadow with a soft sheen, and a shimmery metallic eyeshadow with sparkle.

What it is: Clean, cream-to-powder eye shadow trios with a velvety, buildable formula and a weightless finish.

Highlighted Ingredients: 

- Rice Starch: For smooth application and unique fluffy sensation.

- Coconut Oil: Provides luxurious slip and blendability.

- Naturally Derived Pigments: Impart instant luminosity and radiance.

Ingredient Callouts: These products are gluten-free and cruelty-free.

What it is: A creamy, matte eye pencil that offers rich definition and glides on effortlessly for bold to natural eyeliner looks.

Formulation Type: Eye Liner

Benefits: Long wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What it is: A collection of mini eyeshadow palettes with four base shades, plus one exclusive topper to transform and shift your eye makeup look to a new color dimension.

What Else You Need to Know: These mini eyeshadow palettes inspired by psychedelic gardens, include a light-reflecting glitter topper to use on its own or over other shades. The topper will allow you to shift all your makeup looks in a flash. The mirror is removable and conveniently sized to fit inside a purse. Hypnotic Yellow Sunflower is a sunny mix of yellows and oranges. Strange Red Poppy has dark and glamorous hues of red. Mystic Brown Mushroom is a combination of nude and earthy shades. Freaky Pink Rose is a fairy-like pink and rosy tones.

All palettes were developed

What it is: An eye palette, inspired by the iconic prints from the house archives, with a unique set of three sophisticated neutrals and a single eccentric accent shade.

Highlighted Ingredients: 
- Plukenetia Volubillis Oil: Helps make formula creamy and blend easily.

What else you need to know: This refillable eyeshadow palette is an invitation to explore all your dimensions and experiment with endless combinations of easy-to-wear, easy-to-dare eye looks. Created using a low-pressure injection process with Micro-Pixel™ pigments, this eyeshadow delivers one-stroke color payoff with high color resolution. The hybrid creamy-powder finish blends without fallout and provides weightless comfort.

What it is: A nude mini eyeshadow palette with everyday rosy neutrals in a mix of matte and shimmer finishes for glam or natural eye makeup looks on the go.

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: Every shade in this travel-size eyeshadow palette is made with the iconic Naked formula to deliver blendable texture, highly pigmented color, and longevity without creasing. 

What it is: An exclusive formula that creates a spotlight effect on the eyes or face and provides a translucent wash of shimmer.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: This supremely buildable, bouncy powder highlights the eyes and cheeks with an effect that looks like a veil of crystal sparkle. Subtle and sheer with gorgeous luminosity, it can be used (as Mario uses it) as a topper to create a spotlight effect on the eyelids. When it’s hit by light, the sparkles glimmer and glow.

What it is: A collection of natural-looking false lashes that don’t need measuring or trimming—perfect for first-time lash users. Just glue and go.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Effortless lashes are the most easygoing lashes ever, featuring just a touch of added volume. Each style comes with a black cotton-thread lash band. These long-lasting styles can be worn up to 20 times per pair, so you can live in lashes.