Virtue 
Strengthening Split End Hair Repair Serum Treatment

What it is: A treatment that not only helps seal, smooth, and mend frayed ends, but also nurtures and protects from future damage.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Color Safe

Key Benefits: Rebuilds, Strengthens, and Makes Hair Silky

Formulation: Lightweight Serum

Highlighted Ingredients:
- Pea Protein: Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.
- Hydrolyzed Quinoa: This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Chock-full of the patented Alpha Keratin 60ku® protein, Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, restoring the color and vibrancy of fragile hair as it reinforces damaged ends. It features a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Clinical Results: In a consumer Perception Study of 53 women who used Split End Serum for 1 week:
- 85% of women said their hair felt less damaged
- 87% of women said their hair looked healthier