Virtue
Purifying Clarifying Shampoo
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Size: 4 oz/ 120 mL
Standard size
Highlights
VeganAbout the Product
Item 2277184
What it is: A weekly clarifying shampoo formulated to gently removes excess oil, product residue, and environmental irritants that can weigh down hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Scalp Buildup
- Color Safe
- Oily Scalp
Key Benefits: Detoxifies, Clarifies, and Resets
Formulation: Lightweight Liquid
Highlighted Ingredients:
- Charcoal Powder: Extracts oil and impurities for removal during shampooing.
- Hops Extract: Provides a purifying and astringent effect on scalp.
- Coconut Fatty Acid Blend: Gentle cleansers derived from coconut oil that help moisturize hair.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Formulated with a revolutionary damage-repair protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. It features a juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.
Clinical Results: In a consumer perception study of 50 women who used the Refresh Purifying Shampoo 1 time a week for four weeks:
- 98% of women immediately felt their hair looked and felt cleaner, and appeared healthier
- 100% of women felt their hair looked cleaner, revived, and smelled fresh after only two uses
- 100% of women felt that all the impurities in their hair were washed away after only three uses
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Scalp Buildup
- Color Safe
- Oily Scalp
Key Benefits: Detoxifies, Clarifies, and Resets
Formulation: Lightweight Liquid
Highlighted Ingredients:
- Charcoal Powder: Extracts oil and impurities for removal during shampooing.
- Hops Extract: Provides a purifying and astringent effect on scalp.
- Coconut Fatty Acid Blend: Gentle cleansers derived from coconut oil that help moisturize hair.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Formulated with a revolutionary damage-repair protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. It features a juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.
Clinical Results: In a consumer perception study of 50 women who used the Refresh Purifying Shampoo 1 time a week for four weeks:
- 98% of women immediately felt their hair looked and felt cleaner, and appeared healthier
- 100% of women felt their hair looked cleaner, revived, and smelled fresh after only two uses
- 100% of women felt that all the impurities in their hair were washed away after only three uses
-Charcoal Powder: Extracts oil and impurities for removal during shampooing.
-Hops Extract: Provides a purifying and astringent effect on scalp.
-Coconut Fatty Acid Blend: Gentle cleansers derived from coconut oil that helps moisturize hair.
-Hops Extract: Provides a purifying and astringent effect on scalp.
-Coconut Fatty Acid Blend: Gentle cleansers derived from coconut oil that helps moisturize hair.
Suggested Usage:
-Using a quarter-size amount of shampoo, add a splash of water and work into a lather between palms.
-Apply to wet hair, massaging into the scalp and throughout the length of hair.
-Rinse well.
-Follow with conditioner.
-Use once weekly, or more if needed, to remove residue, product buildup, and impurities.
-Using a quarter-size amount of shampoo, add a splash of water and work into a lather between palms.
-Apply to wet hair, massaging into the scalp and throughout the length of hair.
-Rinse well.
-Follow with conditioner.
-Use once weekly, or more if needed, to remove residue, product buildup, and impurities.
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Virtue creates innovative hair-care products that transform the way people feel about their hair and themselves with the only reparative, patented, 100% bioidentical protein born from regenerative medicine, Alpha Keratin 60ku. This powerhouse protein is the only one of its kind that can holistically refill keratin lost due to daily damage, reinforcing hair’s strength and making all hair types healthier and more hydrated.