Virtue
Hydrating Recovery Shampoo for Dry, Damaged & Colored Hair
Highly rated by customers for: , ,
$42.00get it for $39.90 (5% off) with Auto-Replenishor 4 payments of $10.50 with 
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Size: 8 oz/ 240 mL
Standard size
Mini size
Value size
Highlights
Vegan
Good for: Color Care
Without Sulfates SLS & SLESWithout Parabens
Good for: DamageAbout the Product
Item 2277168
What it is: A shampoo that rebuilds damaged hair with each use, gently dissolving daily buildup while filling in cracks of damage to leave hair healthy, soft, and supple.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Color Fading
Key Benefits: Cleans, Nourishes, and Replenishes
Formulation: Rich Liquid
Highlighted Ingredients:
- Hydrolyzed Quinoa: This plant-based protein that enhances color, helps moisture retention, and adds shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair.
- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. It features rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku®, this shampoo works to rebuild damaged hair with each use. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. This product is an Allure Best of Beauty award winner.
Clinical Results: In a consumer perception study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks, after 10 uses:
- 97% of women said their hair felt softer after just 1 use
- 97% of women felt their hair was less damaged
- 91% of women felt their hair was more manageable
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Color Fading
Key Benefits: Cleans, Nourishes, and Replenishes
Formulation: Rich Liquid
Highlighted Ingredients:
- Hydrolyzed Quinoa: This plant-based protein that enhances color, helps moisture retention, and adds shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair.
- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. It features rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku®, this shampoo works to rebuild damaged hair with each use. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. This product is an Allure Best of Beauty award winner.
Clinical Results: In a consumer perception study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks, after 10 uses:
- 97% of women said their hair felt softer after just 1 use
- 97% of women felt their hair was less damaged
- 91% of women felt their hair was more manageable
-Hydrolyzed Quinoa: This plant-based protein that enhances color, helps moisture retention, and adds shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil helps act as an intense emollient for dry, damaged hair.
- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil helps act as an intense emollient for dry, damaged hair.
- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.
Suggested Usage:
-Work a quarter-size amount of shampoo into a lather between palms.
-Apply to wet hair, massage into a rich lather, and rinse.
-Follow with conditioner and rinse thoroughly.
-Work a quarter-size amount of shampoo into a lather between palms.
-Apply to wet hair, massage into a rich lather, and rinse.
-Follow with conditioner and rinse thoroughly.
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Virtue creates innovative hair-care products that transform the way people feel about their hair and themselves with the only reparative, patented, 100% bioidentical protein born from regenerative medicine, Alpha Keratin 60ku. This powerhouse protein is the only one of its kind that can holistically refill keratin lost due to daily damage, reinforcing hair’s strength and making all hair types healthier and more hydrated.