The Rootist 
Strengthen Concentrated Shampoo for Dry, Damaged Hair

What it is: The fermented fix for damaged hair, this sulfate-free shampoo is designed to minimize breakage, smooth frizz + boost shine. Ultra-concentrated so you only need half your usual amount.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:

- Damage, Split Ends, and Breakage

- Drryness

- Frizz

Key Benefits: 

- Repairs damaged hair and minimizes breakage

- Reduces frizz and boosts shine

- Maintains scalp balance and hydration

Highlighted Ingredients:

- Patent-Pending Rootbiomic Ferment™: Nutrient-rich superbrew for anchored roots, balanced scalp + healthy hair.

- Bio-Peptides (Hydrolyzed Yeast Protein): Target collagen and keratin to help fortify strands from root to tip.

- Yuzu Ceramide (Citrus Junos Fruit Extract): Intensely moisturizes, smooths, and helps protect hair from future damage.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free and comes in recyclable packaging.

What Else You Need to Know: This gentle, hydrating shampoo is fermented to feed roots, scalp + hair the nutrition needed for next-level damage repair, frizz control and shine. Made with no added water, this formula is less wasteful, more powerful and ultra-concentrated, making this bottle equivalent to one two times its size.

Fragrance Description: This conditioner has The Rootist’s signature fragrance, a collaboration with one of the world’s top clean fragrance houses. Inspired by their warm brand aesthetic, this complex, fresh, fizzy floral has a grounding touch of soft woods for balance, depth, and grace. Intoxicating but never overwhelming, transport your senses to a garden stroll at golden hour where dreams take root. 

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.