Sulwhasoo 
First Care Activating Serum for Anti-Aging

What it is: A first step serum that helps strengthen skin barrier while improving visible signs of aging.                        

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dullness, Dryness, Redness, Uneven Texture, Oiliness and Loss of Firmness and Elasticity 

Formulation: Lightweight Serum

Highlighted Ingredients:

- Sulwhasoo Master Complex™: Helps improve skin hydration, radiance, soothing and anti-aging

- Vitamin C Derivative: A stable form of Vitamin C to deliver potent antioxidant benefits

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, and hydroquinone.

What Else You Need to Know: A first-of-its-kind, clinically tested activating serum enriched with Ginseng and Korean herb extracts to strengthen the moisture barrier post-cleanse, providing an instant glow and boosting absorption of products that follow. This hypoallergenic formula is safe for even the most sensitive skin.

Clinical Results: Based on an 8-week clinical study on 30 women 39 to 60, visible improvements after 4 weeks of use include:

- Elasticity +5.9%

- Moisture barriers strengthening +9.9%

- Hydration +14.5%

Based on a 4-week independent consumer study on 600 women ages 25 to 39 after 4 weeks of use:

- 96% Agreed their skin texture feels smoother

- 93% agreed their skin looks healthy

- 92% agreed their skin looks clear and bright