L'Oréal Professionnel
Silver Anti-Brass Purple Shampoo
Highly rated by customers for:
$41.00get it for $38.95 (5% off) with Auto-Replenishor 4 payments of $10.25 with 
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Size: 16.9 oz / 500 ml
Standard size
Highlights
Reduces Brassiness
Good for: Dryness
Good for: Color Care
Increases Shine
Prevents Color Fading
All Hair TypesAbout the Product
Item 2717528
Only at Sephora
What it is: A gentle purple shampoo with amino acids and magnesium to neutralize yellow tones in virgin and color-treated white, grey, or blonde hair with added nourishment.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Brassiness
- Color Fading
Key Benefits:
- Neutralizes unwanted yellow tones in color-treated and virgin hair
- Gently cleanses with added nourishment
- Softens hair with enhanced shine
Highlighted Ingredients:
- Magnesium: Strengthens the hair fiber.
- Amino Acids: Improve overall hair health by protecting against external agents.
Ingredient Callouts: This product comes in recyclable packaging.
What Else You Need to Know: This professional purple shampoo is formulated with violet micro-pigments to neutralize unwanted brassiness and yellow tones in virgin or color-treated blonde hair. Its lightweight, liquid texture adds nutrients into the hair to nourish, soften, and add shine. Swap with your regular shampoo once or twice a week to restore or maintain cool blonde tones with enhanced vibrancy.
Fragrance Description: An enchanting fragrance of sparkling floral green tea with top notes of lemon, middle notes of rosemary and carnation, and base notes of sandalwood, patchouli, and amber.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Brassiness
- Color Fading
Key Benefits:
- Neutralizes unwanted yellow tones in color-treated and virgin hair
- Gently cleanses with added nourishment
- Softens hair with enhanced shine
Highlighted Ingredients:
- Magnesium: Strengthens the hair fiber.
- Amino Acids: Improve overall hair health by protecting against external agents.
Ingredient Callouts: This product comes in recyclable packaging.
What Else You Need to Know: This professional purple shampoo is formulated with violet micro-pigments to neutralize unwanted brassiness and yellow tones in virgin or color-treated blonde hair. Its lightweight, liquid texture adds nutrients into the hair to nourish, soften, and add shine. Swap with your regular shampoo once or twice a week to restore or maintain cool blonde tones with enhanced vibrancy.
Fragrance Description: An enchanting fragrance of sparkling floral green tea with top notes of lemon, middle notes of rosemary and carnation, and base notes of sandalwood, patchouli, and amber.
-Magnesium: Strengthens the hair fiber.
-Amino Acids: Improve overall hair health by protecting against external agents.
Aqua/Water/Eau, Cetearyl Alcohol, Cocamidopropyl Betaine, Behentrimonium Chloride, Propylene Glycol, Amodimethicone, Sclerotium Gum, Phenoxyethanol, Parfum/Fragrance, Isopropyl Alcohol, Sodium Chloride, Ethanolamine, Citric Acid, Ci 60730/Acid Violet 43, Benzyl Salicylate, Trideceth-6, Benzyl Alcohol, Chlorhexidine Digluconate, Cetrimonium Chloride, Magnesium Acetate.
-Amino Acids: Improve overall hair health by protecting against external agents.
Aqua/Water/Eau, Cetearyl Alcohol, Cocamidopropyl Betaine, Behentrimonium Chloride, Propylene Glycol, Amodimethicone, Sclerotium Gum, Phenoxyethanol, Parfum/Fragrance, Isopropyl Alcohol, Sodium Chloride, Ethanolamine, Citric Acid, Ci 60730/Acid Violet 43, Benzyl Salicylate, Trideceth-6, Benzyl Alcohol, Chlorhexidine Digluconate, Cetrimonium Chloride, Magnesium Acetate.
Suggested Usage:
-Distribute evenly through wet hair.
-Massage until a lather forms.
-Leave shampoo in for five minutes.
-Rinse thoroughly.
-Use one to two times per week depending on desired levels of neutralization.
-Follow with L’Oreal Professionnel’s Silver Anti-Brass Purple Conditioner for maximum results (sold separately).
Recycling Instructions:
-Remove pump.
-Dispose into its proper container.
-Thoroughly rinse out any remaining product inside bottle.
-Dry bottle.
-Place in your recycling bin.
-Distribute evenly through wet hair.
-Massage until a lather forms.
-Leave shampoo in for five minutes.
-Rinse thoroughly.
-Use one to two times per week depending on desired levels of neutralization.
-Follow with L’Oreal Professionnel’s Silver Anti-Brass Purple Conditioner for maximum results (sold separately).
Recycling Instructions:
-Remove pump.
-Dispose into its proper container.
-Thoroughly rinse out any remaining product inside bottle.
-Dry bottle.
-Place in your recycling bin.
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Price
Rating
Ingredient Highlights
$41.00
113
Reduces Brassiness, Good for: Dryness, Good for: Color Care, Increases Shine, Prevents Color Fading, All Hair Types
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L’Oreal Professionnel was born in 1909 with the mission to service the salon professional and their clients with the most innovative products and services. Our salon-grade products are powered by advanced research, engineered with patented technologies, and co-developed with the top stylists around the world.