Pureology 
Hydrate Shampoo for Medium to Thick Hair

What it is: A creamy shampoo that protects hair color and deeply moisturizes medium to thick, dry hair.

Hair Type: Medium and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness

- Frizz

- Color Safe

Key Benefits: 
- Deeply hydrates and softens dry hair

- Protects hair color and enhances vibrancy

- Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

Highlighted Ingredients:
- Jojoba: Moisturizes hair.

- Green Tea: Promotes a healthy-looking scalp.

- Sage: Supports hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This hydrating and frizz-fighting formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental pollutants while providing deep hydration and lasting shine. Can be used on hair with and without color treatment.

Clinical Results: 

Based on a consumer study of 82 people with self-perceived dry hair using a regimen of Hydrate Shampoo and Hydrate Conditioner (sold separately):

- 90% say hair looks healthy

- 92% say hair looks shiny 

- 91% say hair feels smooth 

- 88% of women said hair feels instantly soft

- 84% of women said hair feels intensely nourished

Based on a consumer study of 82 people with self-perceived dry hair: 

- 91% say product has a creamy lather