PATTERN by Tracee Ellis Ross
Styling Custard Hair Gel
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$28.00get it for $26.60 (5% off) with Auto-Replenishor 4 payments of $7.00 with 
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Standard size
Highlights
Hold & Style Extending
Without Parabens
Coily HairWithout SiliconesCurl-Enhancing
Increases ShineAbout the Product
Item 2540342
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, and Wavy
Hair Concerns:
- Curl-Enhancing
- Hold and Style Extending
- Dryness
Key Benefits:
- Lightweight, slippy formula
- Provides hydrated hold, definition, and shine
- Great for puffs, ponytails, flat twists, braid-outs, twist-outs, bantu knots
Highlighted Ingredients:
- Irish Moss
- Flaxseed Oil
- Agave
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free and comes in recyclable packaging.
What Else You Need to Know: The lightweight and slippy Styling Custard makes styling easier for kids and adults. Lightly layer for hydrated hold, definition, and shine for the entire family. Containing flaxseed oil, agave, Irish moss, and chamomile, the custard is perfect for wet or dry ponytails, braid-outs, twist-outs, and bantu knots.
Fragrance Description: Founder Tracee Ellis Ross picked this to be clean and not overpowering. Notes are a sweet floral essence of neroli, rose, and patchouli.
-Flaxseed Oil
-Agave
Water/Aqua/Eau, Glycerin, Polyquaternium-37, Polysorbate 20, Polyquaternium-11, Methyl Gluceth-10, Linum Usitatissimum (Linseed) Seed Oil, Chamomilla Recutita (Matricaria) Extract, Chondrus Crispus Extract, Agave Rigida (Sisal) Extract, Panthenol, Phenoxyethanol, Fragrance/Parfum, Ethylhexylglycerin, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene, Coumarin, Caramel.
-Apply to small sections of clean, damp hair.
-Smooth from root to tip and style as desired.
Pro tip:
-Use Shower Brush (sold separately) to gently work Styling Custard through hair, starting at the ends and working towards the roots to get juicy definition.
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PATTERN was designed to fulfill the unmet beauty needs of the curly, coily, and tight-textured community. Created and owned by Tracee Ellis Ross, PATTERN is named for the term that describes the individual bends, curves, and coils of natural, textured hair. The line celebrates, empowers, and embraces texture, catering to the uniquely beautiful curls in the diverse hair community of 3B to 4C hair types. Since its launch in September 2019, PATTERN has taken the industry by storm. The award-winning formulas and products have transformed the wash day, styling, and treatment categories, helping people worldwide access the best curls in their own bathrooms.