PATTERN by Tracee Ellis Ross 
Palo Santo Hydration Shampoo

What it is: A creamy and gentle shampoo that cleanses your scalp and hair, effortlessly removing dirt and buildup while leaving behind softness and hydration.

Hair Texture: Curly and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Flaky/Dry Scalp

Key Benefits:
- Removes buildup and dirt without stripping away moisture.
- Cleanses Hair and scalp while leaving hair hydrated.
- Hair is left healthy-looking and hydrated.

Highlighted Ingredients:
- Aloe and Honey: Natural humectants that attract hydration.
- Coconut Oil: Seals in hydration.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This is PATTERN by Tracee Ellis Ross’s Hydration Shampoo, now in an earthy and bright Palo Santo scent. This rich, creamy formula, infused with aloe vera, coconut oil, and honey, cleanses while keeping curls healthy and hydrated without stripping moisture.

Fragrance Description: This shampoo has a subtle woody fragrance with notes of mint & citrus, evokes a deep sense of nostalgia and self-care.

Clinical Results: Based on a 60-subject consumer perception study, after one week of use:
- 97% agreed using this shampoo made their hair feels completely clean
- 94% agreed this is gentle on their hair
- 94% agreed this shampoo helped them detangle while washing