ILIA 
Bright Start Retinol Alternative Brightening Eye Cream

What it is: A potent eye cream—powered by a plant-based retinol alternative—that’s clinically shown to visibly brighten, hydrate, smooth, and depuff while prepping skin for concealer.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dark Circles, and Puffiness

Formulation: Cream

Highlighted Ingredients:

- Sea Fennel Extract: Is a plant-based retinol alternative that visibly brightens, firms, and smooths skin.

- Upcycled Avocado Extract: Visibly reduces dark circles and puffiness.

- Caffeine and Peptides: Depuff and revive the look of tired eyes.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Slow down your morning ritual and visibly awaken your eyes with a retinol-alternative-powered cream clinically shown to reduce the look of dark circles, puffiness, and wrinkles. The cooling ceramic tip works as a massage tool, while sheer pearl illuminates for a softly brightened look. The formula’s lightweight texture layers well under makeup as well.

Clinical Results: In a 6-week instrumental study of 30 women (ages 39 to 65):

- The formula hydrated skin and reduced dark circles

In a 4-week clinical study of 52 women (ages 39 to 65):

- 100% said concealer applied more smoothly

In a 6-week clinical study of 52 women (ages 39 to 65):

- 93% said under-eyes felt smoother

- 91% said under-eyes were brightened