Urban Decay
Eyeshadow Primer Potion - Anti-Aging
Highly rated by customers for: , ,
$28.00get it for $26.60 (5% off) with Auto-Replenishor 4 payments of $7.00 with or
Size: Standard Size - 0.33 oz/ 10 mL
Standard size
Mini size
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Highlights
About the Product
Item 1704410
What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.
Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.
What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.
Clinical Results: In a 8-week clinical study:
- 100% of participants had a measurable improvement in the appearance of fine lines
- 100% had measurably brighter skin
- 97% had a measurable improvement in radiance and clarity
Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.
What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.
Clinical Results: In a 8-week clinical study:
- 100% of participants had a measurable improvement in the appearance of fine lines
- 100% had measurably brighter skin
- 97% had a measurable improvement in radiance and clarity
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau) May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Suggested Usage:
-Smooth on just a touch of Anti-Aging Eyeshadow Primer Potion.
-Apply eyeshadow while the primer is fresh for vibrant, just-applied color that lasts.
-Smooth on just a touch of Anti-Aging Eyeshadow Primer Potion.
-Apply eyeshadow while the primer is fresh for vibrant, just-applied color that lasts.
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Ingredient Highlights

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Urban Decay is beauty with an edge. It is feminine, dangerous, and fun…appealing to anyone who relishes her individuality and dares to express it. Known for their daring shade names and innovative products, Urban Decay carries one of the widest selections of color at Sephora—a main reason their brand is so much fun!
Urban Decay loves animals as much as they love makeup. Cruelty-free since day one, they’ve never tested their products on animals (and never will).