dae 
Signature Shampoo

What it is: A nourishing, color-safe shampoo that gently cleanses with a rich lather to strengthen, add shine, and tame frizz, leaving hair smelling dreamy.

Hair Texture: Straight, Wavy, and Curly

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Frizz
- Shine

Key Benefits:
- Gently cleanses and softens
- Strengthens and nourishes
- Tames frizz and adds shine

Highlighted Ingredients:
- False Daisy Extract: Strengthens hair and promotes a healthy scalp.
- Signature Desert Botanical Blend: Hydrates, tames frizz, adds shine, strengthens, and prevents breakage.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Blended with dae’s signature desert botanical blend and false daisy extract to nourish, strengthen, and calm frizz, this formula creates a rich, luxurious lather that leaves hair soft, shiny, and bouncy. It is infused with the brand’s signature citrus scent, sweet, warm, and citrusy—like an easy summer breeze.

Fragrance Description: Infused with sweet notes of sparkling orange, orange blossom, and vanilla, dae’s signature citrus scent is a warm, floral fragrance reminiscent of summer ease. Sunlit mornings spent squeezing fresh juice by hand. Afternoons running barefoot through wild, open orchards. Quiet evenings dozing as citrus trees sway with the breeze.

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Our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.