COLOR WOW
Curl Wow HOOKED Shampoo
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$29.00get it for $27.55 (5% off) with Auto-Replenishor 4 payments of $7.25 with 
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Standard size
Highlights
Good for: Color Care
Coily Hair
Without SiliconesCurl-EnhancingWithout Sulfates SLS & SLESCurly HairAbout the Product
Item 2592327
What it is: A clean, sulfate- and residue-free gentle cleansing formula that is perfect for all curl types.
Hair Type: Curly and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Curl-Enhancing
- Frizz
- Shine
Key Benefits:
- Unique, gentle, no-residue cleanser
- Fresher hair and scalp
- Helps prevent shedding and breakage
Highlighted Ingredients:
- Proprietary Procapil® Blend: Helps anchor hair, preventing shedding and breakage.
- Glycerin: Moisturizes and adds shine.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The Curl Wow HOOKED Shampoo locks in your locks with a proprietary ProcapilⓇ Blend that helps anchor hair to prevent shedding and breakage. The gentle formula removes styling-product buildup and contains only ingredients that easily rinse off—unlike many shampoos and co-washes. It also leaves hair and scalp in optimal condition.
Fragrance Description: This shampoo has a light coconut vanilla scent.
-Glycerin: Moisturizes and adds shine.
Water/Aqua, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium Pca, Peg-150 Distearate, Hydrolyzed Wheat Starch, Aloe Barbadensis Leaf Extract, Chlorphenesin, Ppg-2 Hydroxyethyl Cocamide, Benzoic Acid, Trisodium Ethylenediamine Disuccinate, Dehydroacetic Acid, Citric Acid, Polyquaternium-22, Hydrolyzed Wheat Protein, Apigenin, Oleanolic Acid, Butylene Glycol, Peg-40 Hydrogenated Castor Oil, Tocopheryl Acetate, Biotinoyl Tripeptide-1, Bha, Ppg-26-Buteth-26, Potassium Sorbate.
-Apply to wet hair and massage into a lather.
-Rinse thoroughly and repeat.
-If you don’t achieve a rich foamy lather, your hair has a lot of buildup, and you may require a third shampoo application.
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We rigorously monitor the ingredients that go into our hair care products, and then go beyond. We are the only hair care brand that has identified and banned over 60 commonly used ingredients that can actually distort your hair color. Plus, we build heat-protection into every styling and treatment product. The result? Super-safe, high-performance products that are changing the hair game!