COLOR WOW 
Curl Wow FLO-ETRY Vital Natural Serum

What it is: A serum that supplements natural oils lacking in curly and coily hair for instantly silky, defined, frizz-free results.

Hair Type: Fine, Medium, and Thick

Hair Texture: Wavy, Curly, and Coily

Hair Concerns:
- Curl-Enhancing
- Frizz
- Color Safe

Key Benefits:
- Delivers rich moisture from roots to ends
- Mimics natural oils for hydrated curls
- Weightless, non-greasy hydration

Highlighted Ingredients:
- Jojoba and Coconut Oils: Deliver rich moisture to dry, curly strands inside and out.
- Profaxil 18 Complex: Micro disperses oils for instantly hydrated and healthier-looking curls.
- Pequi Oil: Mimics scalp’s natural sebum/oil and replenishes hair's lipid layer.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This serum helps prevent the scalp’s natural oils from flowing down hair strands, which is when curls become dehydrated, frizzy, dull, and brittle. The Curl Wow FLO-ETRY Vital Natural Serum is loaded with jojoba, pequi, coconut oils, and profaxil 18 complex and delivers rich moisture for hydrated, defrizzed, and glossy curls.