COLOR WOW
Root Coverup Powder
Highly rated by customers for: , ,
$34.50get it for $32.77 (5% off) with Auto-Replenishor 4 payments of $8.63 with 
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Color: Platinum/Light Blonde
Size .07 oz/ 2.1 g
Standard size
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Highlights
allure 2021 Best of Beauty Award Winner
Without Parabens
Good for: Hair Thinning
Good for: Color Care
Natural Finish
WaterproofAbout the Product
Item 2446789
What it is: An award-winning powder that seamlessly covers grays and dark roots, extends highlights, and thickens and perfects the look of thinning hairlines with no waxes, dyes, or parabens.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Thinning
- Color Safe
- Color Fading
Key Benefits:
- Precise application for a mess-free finish
- Water-resistant formula
- Covers dark hair without peroxide
Highlighted Ingredients:
- Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.
- Zinc Stearate: Anchors pigment to hair.
- Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This easy, precise, no-mess mineral powder adheres to hair and covers gray and dark roots without peroxide. The water-resistant formula stays until shampooed out—you can even swim in it! The multi-pigment formula plus reflective particles provide a natural finish. It’s ideal for extending color treatment.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Thinning
- Color Safe
- Color Fading
Key Benefits:
- Precise application for a mess-free finish
- Water-resistant formula
- Covers dark hair without peroxide
Highlighted Ingredients:
- Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.
- Zinc Stearate: Anchors pigment to hair.
- Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This easy, precise, no-mess mineral powder adheres to hair and covers gray and dark roots without peroxide. The water-resistant formula stays until shampooed out—you can even swim in it! The multi-pigment formula plus reflective particles provide a natural finish. It’s ideal for extending color treatment.
-Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.
-Zinc Stearate: Anchors pigment to hair.
-Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake) Formula #707-0.
-Zinc Stearate: Anchors pigment to hair.
-Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake) Formula #707-0.
Suggested Usage:
-Apply to dry hair.
-Load up small end of brush with powder.
-Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
-Do not use a sweeping motion.
-Apply more powder as needed.
-To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
-Apply to dry hair.
-Load up small end of brush with powder.
-Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
-Do not use a sweeping motion.
-Apply more powder as needed.
-To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
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Color Wow formulas have won over 70 major beauty awards.
We rigorously monitor the ingredients that go into our hair care products, and then go beyond. We are the only hair care brand that has identified and banned over 60 commonly used ingredients that can actually distort your hair color. Plus, we build heat-protection into every styling and treatment product. The result? Super-safe, high-performance products that are changing the hair game!