Virtue
Smooth Shampoo for Coarse & Textured Hair
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$42.00get it for $39.90 (5% off) with Auto-Replenishor 4 payments of $10.50 with 
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Size: 8 oz/ 240 mL
Standard size
Mini size
Highlights
Vegan
Good for: Frizz
Good for: Dryness
Without ParabensWithout Sulfates SLS & SLESAbout the Product
Item 2277143
What it is: A smoothing shampoo that works to both cleanse and calm unruly hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy and Curly
Hair Concerns:
- Frizz
- Straightening/Smoothing
- Damage/Split Ends/Breakage
Key Benefits: Defrizzes, Hydrates, and Smooths
Formulation: Rich Liquid
Highlighted Ingredients:
- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality.
- Phospholipids: Help fight frizz and protect against humidity.
- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue Smooth Shampoo acts as a powerful in-shower, daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Clinical Results: In a consumer perception study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks, after 10 uses:
- 97% of women said their hair looked smoother
- 97% of women said their hair looked healthier
- 80% of women felt their hair looked smoother and more hydrated
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy and Curly
Hair Concerns:
- Frizz
- Straightening/Smoothing
- Damage/Split Ends/Breakage
Key Benefits: Defrizzes, Hydrates, and Smooths
Formulation: Rich Liquid
Highlighted Ingredients:
- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality.
- Phospholipids: Help fight frizz and protect against humidity.
- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue Smooth Shampoo acts as a powerful in-shower, daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Clinical Results: In a consumer perception study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks, after 10 uses:
- 97% of women said their hair looked smoother
- 97% of women said their hair looked healthier
- 80% of women felt their hair looked smoother and more hydrated
-Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality.
-Phospholipids: Help fight frizz and protect against humidity.
-Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
-Phospholipids: Help fight frizz and protect against humidity.
-Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
Suggested Usage:
-Work a quarter-size amount of shampoo into a lather between palms.
-Apply to wet hair and massage into scalp, starting at the nape of the neck, and work the lather through ends.
-Rinse thoroughly.
-Work a quarter-size amount of shampoo into a lather between palms.
-Apply to wet hair and massage into scalp, starting at the nape of the neck, and work the lather through ends.
-Rinse thoroughly.
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Virtue creates innovative hair-care products that transform the way people feel about their hair and themselves with the only reparative, patented, 100% bioidentical protein born from regenerative medicine, Alpha Keratin 60ku. This powerhouse protein is the only one of its kind that can holistically refill keratin lost due to daily damage, reinforcing hair’s strength and making all hair types healthier and more hydrated.