Plush Mascara

What it is: A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.

Formulation Type: Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.

What it is: An all-in-one, defining mascara that gives natural eyelashes a false-lash effect with high-impact length, lash lift, and definition.

What Else You Need to Know: This mascara has the same brush and formula of the original all-in-one buildable mascara but comes in a travel-friendly mini size. The patented, oversize bristle-weave brush paired with the buildable, softening formula creates voluminous definition for the look of longer eyelashes without lash extensions or fake eyelashes.

What it is: A waterproof version of Size Up Mascara that provides immediate and long-lasting XXL volume and wear for super-size lashes—even underwater.

Formulation Type: Volumizing, Curling, Lengthening

Ingredient Callouts: It is vegan.

What Else You Need to Know: Experience mascara for XXL lash volume, even underwater. With its long-wear, waterproof, vegan formula, Size Up Waterproof delivers longer, curlier, super-size, and separated lashes in the blink of an eye. Another Size Up Waterproof benefit? Its hourglass-shaped wand has short fibers in the center to load lashes and give them intense black volume, plus long fibers at the ends for separated lashes. It’s XXL mascara from every angle. It also has iconic me

What it is: An inky-black mascara with 87 percent naturally derived ingredients for high-impact definition, volume, and length.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Shea Butter: Softens and conditions lashes.
- Jojoba Oil: Supports strong lashes for reduced fallout.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This award-winning mascara has a full, tapered wand that coats lashes evenly from root to tip for a high-volume look that won’t clump or flake. The clean formula contains shea butter and jojoba oil to fortify and condition your lashes.

This product is an Allure Best of Beauty award winner.<

What it is:
A whipped, creamy lash primer that conditions and preps for the perfect mascara application.

What it does:
Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longer—letting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is fragrance-free.

What it is: A daily serum that nurtures hair for longer-, fuller-looking lashes and brows.

Highlighted Ingredients:
- Hemp-Derived Cannabis Seed Extract: Hydrates and conditions lashes and brows.
- Plant Peptides: Creates the appearance of lash and brow thickness.
- Quinoa: Supports healthy hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.