Lightweight Mascara

What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension.

Clinical Results: Based on an independent US consumer study of 32 women:
- 96% achieved full and maximum volume
- 100% saw visible base-to-tip curl

What it is: A tubing mascara that creates extreme length and dramatic lash separation for up to 24 hours—without smudging, clumping, or flaking.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: This sweat- and humidity-resistant mascara offers up to 24 hours of lash volume and curl. Its Lash Extension™ Brush sweeps through all lash types, enveloping them with deep-black pigment and elongating them to outstretched perfection. This tubing formula rinses off effortlessly with warm water.

What it is: A long-wearing, buildable, and waterproof mascara that instantly delivers extravagant volume, length, curl, and lift.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Plant Leaf and Stem Extract: Promote stronger-, healthier-looking lashes.
- Olive Oil: Conditioning oil to nourish lashes.
- Copolymer Duo: Lightweight wax to hold lash lift.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty

What it is: A lash-lengthening and conditioning serum-infused mascara that's highly pigmented, perfect for all lash types, and suitable for all-day, comfortable wear.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Red Clover Extract: Conditions, strengthens, and promotes healthier-looking lashes.
- Panthenol: Promotes the appearance of fuller, longer, and more-enhanced voluminous lashes.
- Biotinoyl Tripeptide-1: Nourishes and supports healthier-, fuller-looking lashes.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What it is: An innovative, up to 24-hour visibly lifting and volumizing mascara with two unique brushes and formulas for endless ways to achieve your ultimate lash look.

Formulation Type: Volumizing

Benefits: Long-wearing

Highlighted Ingredients:
- Berry Complex: Thickens the appearance of lashes.
- Ceramide-Like Structure: Strengthens lashes.

What Else You Need to Know:
Inspired by MAKE UP FOR EVER’s professional techniques for showstopping lashes, Step 1's skinny brush and lightweight formula lifts and separates lashes with ultra-precision. Step 2’s fiber brush and creamy texture adds flake-free volume. Use Step 1 alone for a naturally defined look or Step 2 for immediate, clump-free volu

What it is: A texturizing and setting eyebrow wax that provides the ultimate in eyebrow styling with extreme 12-hour hold.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Fluff & Fix Brow Wax is your cheat for an instant brow lift. In a single stroke, eyebrows are tamed, lifted, and look freshly styled all day long. The results are visible immediately: eyebrows appear denser and fuller after application. This setti

What it is:
A revolutionary conditioning mascara to flaunt a faux lash look.

What it does:
Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with lash-loving blend of peptides, panthenols, and natural waxes to condition lashes while you coat and promote healthier-looking, longer lashes over time.

What it is: A lash lifting, waterproof mascara that targets every single lash for instantly longer, thicker, and more lifted lashes with no clumps.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing, Waterproof

What Else You Need to Know: This mascara has up to 24 hours of waterproof wear and pushes up lashes for an eye-opening effect to create fully fanned-out volume with no flakes. The lightweight formula doesn’t weigh on lashes so it’s comfortable all day and is the perfect mascara for sensitive eyes or contact lens wearers.

Clinical Results: In a consumer test realized on a panel of 103 women:
- 95% saw instant lash lift
- 94% saw instant volume
- 90% saw clump-free lashes