Virtue
Hydrating Curl Shampoo with Jojoba Oil
$58.00get it for $55.10 (5% off) with Auto-Replenishor 4 payments of $14.50 with 
or 
Size: 8 oz/ 240 mL
Standard size
Highlights
Curl-Enhancing
Good for: Damage
Good for: Frizz
Vegan
Without SiliconesWithout Sulfates SLS & SLESAbout the Product
Item 2436707
What it is: A rich, non-drying shampoo that gently cleanses and maintains the natural curl pattern while removing excess oils and buildup.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy, Curly, and Coily
Hair Concerns:
- Curl Enhancing
- Color Safe
- Oily Scalp
Key Benefits:
- Hydrates
- Nourishes
- Repairs
Highlighted Ingredients:
- Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine and compatibility and detangle.
- Vegetable-Derived Polymer: Facilitates curl formation and definition.
- Specialty Rice Protein and Extract with Sunflower Seed Oil: Provides solar protection from the drying and damaging effects of UV rays.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Alpha Keratin 60ku® works with specially chosen hydrators
and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance Description: A luxurious blend of juicy kumquat, grapefruit, and peppery
greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
Clinical Results: In a consumer-perception study of 50 women who used the Curl Shampoo and Curl Conditioner, after 2 weeks:
- 94% of participants said their curls were bouncier
- 92% of participants said their hair was softer, shinier, and cleaner-looking between washes
- 80% of participants saw more hydrated, well-defined, bouncier curls after just 1 use
In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:
- 96% of participants saw healthier and easier-to-style hair
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy, Curly, and Coily
Hair Concerns:
- Curl Enhancing
- Color Safe
- Oily Scalp
Key Benefits:
- Hydrates
- Nourishes
- Repairs
Highlighted Ingredients:
- Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine and compatibility and detangle.
- Vegetable-Derived Polymer: Facilitates curl formation and definition.
- Specialty Rice Protein and Extract with Sunflower Seed Oil: Provides solar protection from the drying and damaging effects of UV rays.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Alpha Keratin 60ku® works with specially chosen hydrators
and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance Description: A luxurious blend of juicy kumquat, grapefruit, and peppery
greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
Clinical Results: In a consumer-perception study of 50 women who used the Curl Shampoo and Curl Conditioner, after 2 weeks:
- 94% of participants said their curls were bouncier
- 92% of participants said their hair was softer, shinier, and cleaner-looking between washes
- 80% of participants saw more hydrated, well-defined, bouncier curls after just 1 use
In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:
- 96% of participants saw healthier and easier-to-style hair
-Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine and compatibility and detangle.
-Vegetable-Derived Polymer: Facilitates curl formation and definition.
-Specialty Rice Protein and Extract with Sunflower Seed Oil: Provides solar protection from the drying and damaging effects of UV rays.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid,
Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate,
Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.
-Vegetable-Derived Polymer: Facilitates curl formation and definition.
-Specialty Rice Protein and Extract with Sunflower Seed Oil: Provides solar protection from the drying and damaging effects of UV rays.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid,
Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate,
Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.
Suggested Usage:
-Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying.
-Massage shampoo into hair and scalp to form a rich lather.
-Rinse and repeat if necessary.
-For best results, follow with Virtue Curl Conditioner (sold separately).
-Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying.
-Massage shampoo into hair and scalp to form a rich lather.
-Rinse and repeat if necessary.
-For best results, follow with Virtue Curl Conditioner (sold separately).
Compare Similar Products
Price
Rating
Ingredient Highlights
$58.00
89
Curl-Enhancing, Good for: Damage, Good for: Frizz, Vegan, Without Silicones, Without Sulfates SLS & SLES, Hydrating
$38.00 - $93.50
($140.00 value)
282
Vegan
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Virtue creates innovative hair-care products that transform the way people feel about their hair and themselves with the only reparative, patented, 100% bioidentical protein born from regenerative medicine, Alpha Keratin 60ku. This powerhouse protein is the only one of its kind that can holistically refill keratin lost due to daily damage, reinforcing hair’s strength and making all hair types healthier and more hydrated.