fresh 
Mini Soy pH-Balanced Hydrating Face Wash

What it is: A universal, gentle-yet-effective face cleanser that rapidly soothes, hydrates, and removes everyday makeup for a healthy look over time.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness, Dullness, and Uneven Texture

Formulation: Lightweight Gel

Highlighted Ingredients:

- Soy Proteins: Retain hydration, improve the look of elasticity, and visibly smooth skin.

- Aloe Vera: Soothes and hydrates. 

- Cucumber Extract: Provides a cooling effect and crisp, refreshing scent.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: fresh's bestselling face wash supports skin’s moisture barrier and clears impurities for a soft, healthy look. It’s formulated with amino acid-rich soy proteins & naturally derived ingredients to rapidly hydrate and visibly calm redness while visibly improving imperfections and pores long term.

Clinical Results: Instrumental test, 11 subjects:

- +10% hydration, even after you rinse

- Scientifically proven to maintain skin’s pH

Skin types normal, dry, oily, combination, sensitive; skin tones tested using the Fitzpatrick scale:

- Proven effective on all skin types and tones, including sensitive

Self-assessment, 122 subjects, 4 weeks:

- 98% agreed it deeply cleanses pores

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Our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness.