shu uemura
Yūbi Blonde Anti-Brass Purple Shampoo for Blonde Hair
$76.00get it for $72.20 (5% off) with Auto-Replenishor 4 payments of $19.00 with 
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Standard size
Highlights
Prevents Color Fading
Good for: Color Care
Good for: Damage
Good for: Dryness
Reduces Brassiness
All Hair TypesAbout the Product
Item 2443331
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading
Key Benefits:
- Neutralizes unwanted brassiness and yellow tones for a cool blonde look
- Gently cleanses while moisturizing hair
- Smooths, adding a natural glow and subtle shine
Highlighted Ingredients:
- Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.
- Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.
What Else You Need to Know: Crafted with Japanese-sourced precious white peony and shu uemura’s exclusive Japanese cool pigment technology to boost neutralization performance for highlighted, lightened blonde and silver hair. A luxurious, professional-grade anti-brass purple shampoo to neutralize brassiness and unwanted yellow tones while enhancing softness, moisture, and shine for a natural glow.
Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.
-Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.
-Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.
Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Glycol Distearate, Cocamide Mipa, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Ci 60730/Acid Violet 43, Salicylic Acid, Carbomer, Linalool, Guar Hydroxypropyltrimonium Chloride, Limonene, Sodium Hyaluronate, Tocopherol, Geraniol, Citronellol, Ci 77891/Titanium Dioxide, Ci 42090/Acid Blue 9 Aluminum Lake, Butylene Glycol, Fumaric Acid, Methicone, Paeonia Albiflora Flower Extract, Parfum/Fragrance.
-Use as a weekly shampoo.
-Apply a quarter-size amount of the Yūbi Blonde Anti-Brass Purple Shampoo to wet hair.
-Massage into scalp using fingers and palms.
-Leave on for at least three minutes or longer depending on desired degree of neutralization.
-Rinse thoroughly.
-Pair with shu uemura’s Yūbi Blonde Nourishing Shampoo as a daily cleanser and follow with Yūbi Blonde Nourishing Conditioner (each sold separately) for the longevity of blonde-toned, bright, shiny, and healthy hair.
Pro-Tip:
-Start by applying to the scalp.
-Emulsify with water to create a lather.
-Massage the scalp.
-Comb through mid-lengths and ends in the shower before following with conditioner or mask.
Use It With
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Dedicated to the artistry of hair in the most exclusive salons worldwide, shu uemura art of hair elevates professional haircare to an art with refined formulas infused with rare and precious ingredients. Deeply rooted in the vanguard vision of Mr. Shu Uemura, the Japanese beauty master, the innovative spirit of shu uemura art of hair has revolutionized the world of hair.