amika 
Normcore Sulfate Free Shampoo

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Size: 9.2 oz / 275 mL

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Highlights

Clean Plus Planet AwareClean + Planet Aware
Good for: FrizzGood for: Frizz
VeganVegan
Without Sulfates SLS & SLESWithout Sulfates SLS & SLES
Cruelty-FreeCruelty-Free
Good for: Hair DrynessGood for: Dryness

About the Product

Item 2538767

Only at Sephora
What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.

Hair Type: Fine and Medium

Hair Texture: Straight and Wavy

Hair Concerns:
- Dryness
- Shine

Key Benefits:
- Visibly improves scalp condition
- Gently cleanses scalp and hair
- Fatty acids weightlessly hydrate and revive dullness

Highlighted Ingredients:
- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.

-Coconut-derived Cocamidopropyl Betaine and Coconut Acid: Provide gentle cleansing, lathering, and conditioning without the use of harsh chemicals that can weigh down hair.
-Sea Buckthorn Berry (Obliphica): Protects, hydrates, and nourishes hair; contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E; and has high concentrations of the rare omega 7, making up 40 percent of the berry.

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.

The list of ingredients is subject to change, please consult the packaging of the product purchased.

Suggested Usage:

- Ideal for fine-medium hair types

- Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots. Rinse.

- Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out.

- For best results, follow with Normcore Signature Conditioner (sold separately).

- Use as part of your wash care routine.


Recycling Instructions:

-amika products are recyclable through the company’s free send-back program, which partners with TerraCycle® to ensure hard-to-recycle pumps, tubes, and colored plastics can be given a new life. Save your empties (unfortunately, no hair sprays or dry shampoos can be recycled at this time), print a free shipping label, send back your packaging, and leave the rest to amika!

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Amika is a friend to hair, hairstylists, to her, him, them, and you. The name Amika means friend in the language Esperanto and is a symbol of our belief in the power of community and the beauty of diversity. All hair is welcome. 10 collections for every hair type, texture and style. Highly effective haircare that have always been cruelty-free, formulated without sulfates, parabens, aluminum starch and over 1,300 questionable ingredients banned by the European Union.

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