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Violet Hour Purple Shampoo
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$28.00get it for $26.60 (5% off) with Auto-Replenishor 4 payments of $7.00 with 
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Size: 10 oz / 300 mL
Standard size
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Highlights
Vegan
Good for: Color Care
Good for: Damage
allure 2023 Clean Beauty Winner
Reduces Brassiness
Clean at SephoraAbout the Product
Item 2539534
Only at Sephora
What it is: A tone-correcting purple shampoo that intensely hydrates, strengthens, and counteracts brassiness, leaving strands beautifully vibrant and shiny.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Color Safe
- Brassiness
Key Benefits:
- Tones and counteracts brassiness
- Repairs damage and hydrates
- Enhances color depth and dimension
Highlighted Ingredients:
- Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.
- Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
- Moringa Leaf Extract: Penetrates hair shaft to repair and restore moisture to dry strands.
Ingredient Callouts: It is vegan and cruelty-free.
What Else You Need to Know: This purple shampoo contains rich violet pigments that enhance depth and dimension of color, while nourishing desert botanicals repair and moisturize dry, damaged strands. It works well for all hair types and textures, but is ideal for blonde, gray, and lightened brunette hair.
Fragrance Description: This shampoo has a signature citrus scent (no chemical smell)—sweet, warm, and citrusy, like an easy summer breeze.
This product is an Allure Best of Beauty award winner.
CLEAN at Sephora is our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Color Safe
- Brassiness
Key Benefits:
- Tones and counteracts brassiness
- Repairs damage and hydrates
- Enhances color depth and dimension
Highlighted Ingredients:
- Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.
- Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
- Moringa Leaf Extract: Penetrates hair shaft to repair and restore moisture to dry strands.
Ingredient Callouts: It is vegan and cruelty-free.
What Else You Need to Know: This purple shampoo contains rich violet pigments that enhance depth and dimension of color, while nourishing desert botanicals repair and moisturize dry, damaged strands. It works well for all hair types and textures, but is ideal for blonde, gray, and lightened brunette hair.
Fragrance Description: This shampoo has a signature citrus scent (no chemical smell)—sweet, warm, and citrusy, like an easy summer breeze.
This product is an Allure Best of Beauty award winner.
CLEAN at Sephora is our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness.
-Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.
-Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
-Moringa Leaf Extract: Penetrates hair shaft to repair and restore moisture to dry strands.
Water, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Betaine, Acrylates Copolymer, Citrus Aurantium Dulcis (Orange) Peel Oil, Fragrance, Ψ Hydrolyzed Quinoa, Phenoxyethanol, Ext. Violet 2 (CI 60730), Lauryl Lactyl Lactate, Silicone Quaternium-3, Trisodium Ethylenediamine Disuccinate, GuarHydroxypropyltrimonium Chloride, Caprylyl Glycol, Glycerin, Chlorphenesin, Trideceth-12, Mica, Polyquaternium-7, Tetrasodium Glutamate Diacetate, Butylene Glycol, Titanium Dioxide, Cereus Grandiflorus (Cactus) Extract, Citrus Aurantifolia (Lime) Fruit Extract, Hibiscus Rosa-Sinensis Flower Extract, Moringa Oleifera Leaf Extract, Aloe Barbadensis Leaf Juice.
The list of ingredients is subject to change, please consult the packaging of the product purchased.
-Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
-Moringa Leaf Extract: Penetrates hair shaft to repair and restore moisture to dry strands.
Water, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Betaine, Acrylates Copolymer, Citrus Aurantium Dulcis (Orange) Peel Oil, Fragrance, Ψ Hydrolyzed Quinoa, Phenoxyethanol, Ext. Violet 2 (CI 60730), Lauryl Lactyl Lactate, Silicone Quaternium-3, Trisodium Ethylenediamine Disuccinate, GuarHydroxypropyltrimonium Chloride, Caprylyl Glycol, Glycerin, Chlorphenesin, Trideceth-12, Mica, Polyquaternium-7, Tetrasodium Glutamate Diacetate, Butylene Glycol, Titanium Dioxide, Cereus Grandiflorus (Cactus) Extract, Citrus Aurantifolia (Lime) Fruit Extract, Hibiscus Rosa-Sinensis Flower Extract, Moringa Oleifera Leaf Extract, Aloe Barbadensis Leaf Juice.
The list of ingredients is subject to change, please consult the packaging of the product purchased.
Suggested Usage:
-Massage through wet hair, adding more water as needed to lather.
-Leave in for two to four minutes.
-Rinse well.
-Follow with your favorite dae conditioner (sold separaretly).
-For your first use, dae recommends doing a patch test on a small piece of hair to see how long it needs to sit.
Recycling Instructions:
-Remove label, clean out excess product, throw away pump, recycle bottle.
-Massage through wet hair, adding more water as needed to lather.
-Leave in for two to four minutes.
-Rinse well.
-Follow with your favorite dae conditioner (sold separaretly).
-For your first use, dae recommends doing a patch test on a small piece of hair to see how long it needs to sit.
Recycling Instructions:
-Remove label, clean out excess product, throw away pump, recycle bottle.
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We’re a haircare line based in sunny Arizona. Our products are made up of the many things that make our home special, including the scent of orange blossoms in the air, colors of majestic sunsets and nourishing ingredients derived from desert botanicals.
We believe haircare doesn’t have to be complicated and aimed to make a line that is simple and effective. We hope that dae plays a special role in your everyday hair routine from sunrise to sunset and allows you to feel the warmth of the desert wherever you are.