Trending Mascara

What it is: A clean, award-winning, cult-favorite mascara that lifts, lengthens, holds curl, and separates with precision.

Highlighted Ingredients:
- Arginine (Keratin): Fortifies and nurtures lashes.
- Shea Butter: Weightlessly conditions lashes.
- Beeswax: Nourishes lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Mascara that goes to extremes—naturally.

What it is: A brow-and-lash-boosting serum powered by peptides and vegan keratin to accelerate the appearance of fuller, feathery brows and longer, thicker lashes.

Highlighted Ingredients:
- Peptide Trio: Promotes the look of length and thickness.
- Vegan Keratin: Provides essential building blocks of healthy-looking, fortified hair.
- Provitamin B5: Promotes smooth, shiny hair.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What it is: A vegan clean mascara that does it all—volumizes, defines, lengthens, lifts, and wears all day.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Lacquer Tree and Rice Bran Waxes: Act as a vegan and lightweight alternative to beeswax that help keep the lashes looking lifted.
- Castor Oil: With regular use, it is believed to help moisturize the lashes.
- Argan Oil: With regular use, it is believed to help soften and condition lashes.

What it is: A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.

Formulation Type: Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.

What it is:
A high-volume mascara that delivers bold lash volume for up to 24 hours.

What it does:
The Monsieur Big Mascara features a large brush and an ultra-creamy formula that glides onto lashes like silk and delivers up to 12 times the volume with up to 24 hours of wear. Ideal for all-day wear, this mascara doesn’t require touch-ups and doesn’t flake or smudge.

What it is: A fan favorite, BADgal BANG! Volumizing Mascara is now available in a waterproof formula— BADgal just got badder.

Formulation Type: Volumizing

Benefits: Waterproof

What Else You Need to Know: This gravity-defying formula, featuring ultralight aero-particles, creates major volume without weighing down lashes for waterproof volume without the weight.

Clinical Results: In an instrumental test on 20 participants, this mascara was shown to:
- Provide up to 36 hours of wear

What it is: A clean mascara that lifts, lengthens and creates volume. Formulated with nourishing ingredients that condition and leave lashes full and flexible.

Formulation Type: Lengthening

Highlighted Ingredients:
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.
- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.

What it is: A pitch black, nourishing, lengthening, lifting, and thickening mascara primer that delivers 24-hour improved mascara wear.

Highlighted Ingredients:
- Argan Oil and Grape Seed Oil: Rich in omega 3 and 9 fatty acids to nourish lashes.

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

What Else You Need to Know: This primer is infused with nylon fibers for length and volume and argan and grape seed oils rich in omega three and nine fatty acids to help nourish lashes. The double-arch molded crescent brush separates and coats each lash from root to tip with deep black pigments.

Clinical Results: In a clinical testing on 24 women when comparing mascara p

What it is: A fanning and volumizing mascara that fans out lashes side-to-side, amplifies volume, and multiplies the look of lashes.

Highlighted Ingredients:
- Provitamin B5: Helps lashes feel conditioned.
- Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.
- Rice Wax: Defines and separates lashes and gives lift that lasts.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This mascara uses Benefit Cosmetics’ custom-engineered Full-Flex F