Strong-Hold Hair Products

What it is: A flexible strong-hold gel that provides long-lasting hold without breaking or drying hair and nourishes hair while creating a slick look.

Hair Type: Wavy, Curly, and Coily

Hair Concerns:
- Curl-Enhancing
- Hold
- Color Safe

Key Benefits:
- Long-lasting hold without damaging curls, coils, or tight textures
- Gives luscious slippage to easily distribute through the hair
- Infused with sea moss, aloe vera, and chia seeds to fortify and nourish curls

Highlighted Ingredients:
- Irish Moss
- Flaxseed Oil
- Castor Oil

What it is: A flexible hold gel with the strength to provide a long-lasting hold without breaking or drying hair and nourish while creating a slick look.

Hair Type: Wavy, Curly, and Coily

Hair Concerns:
- Curl-Enhancing
- Hold
- Color Safe

Key Benefits:
- Lasting hold without damaging curls, coils, or tight textures
- Luscious slippage to easily distribute through the hair—ideal for slick styles
- Infused with sea moss, aloe vera, and chia seeds to nourish and fortify curls
Highlighted Ingredients:
- Irish Moss
- Flaxseed Oil
- Castor Oil

What it is: A defining styling gel to minimize frizz and enhance curl formation and strength.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Frizz
- Hold

Key Benefits:
- Creates flexible definition and minimizes frizz
- Has a light-to-medium hold without stickiness or stiffness
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex®

Formulation: Gel

Highlighted Ingredients:
- Rice Amino Acids: Close the cuticle to lock out frizz-inducing environmental moisture.
- Quinoa Extract: Nourishes and enhances the texture of curls.

What it is: A concentrated, cream-based, healthy hair gel that elongates, moisturizes, and defines without dryness, crunch, or tackiness.

Hair Type: Medium and Thick

Hair Texture: Curly and Coily

Hair Concerns: Dryness, Frizz, and Curl Enhancing

What it is: A high-performance, strong-hold styling gel made with bamboo sap water, great for sleek ponytails, slick backs, updos, and topknots.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Hold and Style Extending

Key Benefits:
- Provides all-day, crunch-free hold
- Adds shine
- Reduces frizz

Highlighted Ingredients:
- Fenty Beauty by Rihanna’s Proprietary Complex, Replenicore-5: Clinically tested to visibly repair and strengthen, hydrate, smooth, and protect.
- Bamboo Sap Water: Known to hydrate dry hair.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recycl

What it is: A clean and easy-to-apply, creamy brow wax that delivers fuller-looking brows with a strong but flexible hold and a hint of tint that lasts all day.

Highlighted Ingredients:
- Argan Oil: Helps to nourish hair for visibly healthy and fluffy brows.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This innovative, lightweight, creamy brow wax provides lasting coverage and is enriched with actives that enhance, nourish, and condition brows throughout wear. The soft fiber brush, perfectly tapered for precise application, coats each hair evenly, setting brows in place without a hard feel, residue, or flaking. The formula features an optimal playtime that, once dry

What it is: An innovative defining wax that will maximize the shape of your brows.

Highlighted Ingredients:
- Growth Peptides: Support healthy new growth.
- Glycerine and Olive Oil: Condition, soften, and protect the brows and skin.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What it is:
A clay pomade that delivers buildable control and a lasting yet pliable hold for perfectly textured hair.

What it is formulated to do:
This Clay Pomade offers buildable control and strong, natural-looking hold. Ideal to add texture, definition, or sculpt hair into place, it gives hair a nice, matte finish and easily rinses clean.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Pure Science® formulas lock in nature’s best—using certified organic ingredients without fragrance or colorants. This product is dermatologist tested and cruelty-free.

What it is: A creamy, smooth curl gel with aloe vera, coconut oil, and cacay oil to define and nourish curls with a medium hold—great for wash-and-gos.

Hair Type: Fine, Medium, and Thick

Hair Texture: Wavy, Curly, and Coily

Hair Concerns:
- Curl-Enhancing
- Hold and Style Extending
- Frizz

What it is: A texturizing and setting eyebrow wax that provides the ultimate in eyebrow styling with extreme 12-hour hold.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Fluff & Fix Brow Wax is your cheat for an instant brow lift. In a single stroke, eyebrows are tamed, lifted, and look freshly styled all day long. The results are visible immediately: eyebrows appear denser and fuller after application. This setti