When you're looking for a new mascara, the first thing you should consider is whether or not you want something that's soft. Soft mascaras are designed to be gentler on your lashes, so they won't pull or tug at your eyes during application. Here are some of our favorites.
Size: .1 oz/ 3g·ITEM: 2217933
Color: After Midnight - black
$18.00
I love this mascara! After having tried so many mascaras, many make my lashes ‘hard’, this one keeps it soft and luscious. ...Love this mascara! My lashes look long and healthy plus soft, which is crazy because most mascaras make them stiff. ...My favourite mascara that keeps my lashes soft!
What it is: A buildable, flake-free mascara that lengthens, lifts, and curls for more voluminous lashes.
Highlighted Ingredients:
- Shea Butter: Conditions and protects against irritation.
- Beeswax: Coats and lengthens the look of lashes with soft flexibility and hold.
- Keratin: Fortifies and promotes healthy lashes.
Ingredient Callouts: This product is cruelty-free and gluten-free.
What Else You Need to Know: This lightweight, nourishing formula contains beeswax and carnauba wax to weightlessly condition your lashes. Shea butter and keratin fortify to enhance and nourish the look of lash condition. A dual-sided brush allows you to define, lift, and separate lashes with precision.
$23.00
The brush is also really soft.. BUT if I had to buy a full-size mascara from Lancome I would buy Hypnose over this one, because it's more intense and I prefer really buildable mascaras. ...Great mascara!...This is a great mascara. All of Lancôme’s mascaras are great.
What it is:
A high-volume mascara that delivers bold lash volume for up to 24 hours.
What it does:
The Monsieur Big Mascara features a large brush and an ultra-creamy formula that glides onto lashes like silk and delivers up to 12 times the volume with up to 24 hours of wear. Ideal for all-day wear, this mascara doesn’t require touch-ups and doesn’t flake or smudge.
$23.00
Awesome mascara...I do wish it would dry a little bit more, it kinda stays soft so it could smudge if I cry or get watery eyes but it's still the best clean mascara I've tried. ...Perfect Clean Mascara...Super nourishing formula, and I love how it makes my lashes feel soft and flexible.
What it is: A clean mascara that lifts, lengthens and creates volume. Formulated with nourishing ingredients that condition and leave lashes full and flexible.
Formulation Type: Lengthening
Highlighted Ingredients:
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.
- Hydra-Mineral Complex: Rich in minerals for lash strengthening.
Ingredient Callouts: This product is cruelty-free.
What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.
Size: 0.28 oz/ 8 g·ITEM: 2511681
Color: Elevate - extreme black
$38.00
the holy grail of mascaras!...my go-to mascara! it lifts my lashes and makes them look full without all the heaviness like other mascaras. i used to use two different eye products to get this full look & MILK lift mascara has done everything in just one tube! ...It gave my lashes much volume while feeling soft all day!! In love with this mascara!!
What it is: An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible.
Formulation Type: Curling and Lengthening
Highlighted Ingredients:
- Vegan Lash-Wrap Technology: Four vegan waxes wrap each lash for precise definition and weightless volume.
- Monoi Oil and Marigold Extract: Help strengthen and condition lashes, so they look healthier and feel soft.
Size: 0.13 oz / 4 mL·ITEM: 2827616
Color: Boom - blackest black
$21.00
I have been using this mascara now for about 2 years. It is my go to....I have bought a lot of mascaras in my 47 years. This is the best I have found that successfully lengthens and thickens!
What it is: An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes.
Formulation Type: Volumizing
Highlighted Ingredients:
- Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes.
- Hemp-Derived Cannabis Seed Oil: Conditions to keep lashes soft, not stiff.
- Vegan "Beeswax": Keeps fibers locked onto lashes, preventing fallout.
Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This buildable mascara lets you turn up the volume for dramatically longer, fuller-looking lashes.
Size: 0.27 oz / 8 mL·ITEM: 2827608
Color: Boom - blackest black
$38.00
This mascara on my lashes makes them look so soft and fluffy, and it doesn’t look clumpy like some other mascaras on my lashes. ...The formula feels super hydrating, thanks to the cannabis seed oil, so my lashes always stay soft—not stiff or flaky like with other mascaras.
What it is: An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes.
Formulation Type: Volumizing
Highlighted Ingredients:
- Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes.
- Hemp-Derived Cannabis Seed Oil: Conditions to keep lashes soft, not stiff.
- Vegan "Beeswax": Keeps fibers locked onto lashes, preventing fallout.
Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This buildable mascara lets you turn up the volume for dramatically longer, fuller-looking lashes.
$40.50
BEST MASCARA BIG LASHES!!...So in love with this mascara and I've tried all luxury brand mascaras makes lashes voluminous and long. ...I love this mascara! It’s one of my favorite mascaras.
What it is: A volumizing mascara for your most dramatic lashes yet—get a false lash effect with up to 12x more volume and up to 24 hours of wear.
What Else You Need to Know: Say goodbye to fake lashes and eyelash extensions and hello to longer lashes. This volumizing and lengthening mascara is smudge-proof and does not flake. The soft brush and wavy fiber bristles deliver high-intensity, while the ultra-black pigments evenly coat each lash for clump-free volume.
Clinical Results:
- 95% agree that it’s comfortable to wear all day long
- 93% found mascara has a good wear without retouching
- 90% found this mascara does not flake