Soft Gray Eyeshadow

What it is: An effortless, crease-resistant eyeshadow stick that delivers high-impact color with a sleek metallic finish for all-day wear. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also gluten-free and cruelty-free.

What Else You Need to Know: Combining rich pigment with a creamy texture, this crease-resistant formula delivers up to eight hours of wear with a comfortable feel. It glides smoothly onto lids without skipping or tugging, allowing for an easy, intuitive application during your daily routine. The versatile formula can be layered and blended to create an endless range of multidimensional looks. Shade, highlight, or line for a soft daytime look or gently smudge for the perfect e

What it is: A bestselling cream eyeshadow stick that glides on with ease and lasts for 24 hours.

What Else You Need to Know: Prime, define, or highlight with buildable shadow shades and three finishes to complement all skin tones, eye shapes, and looks. The creamy, blendable stick glides on tug-free. The waterproof, long-lasting, color-true formula stays put for 24 hours without settling, creasing, smudging, or flaking.

What it is: A collection of large eye palettes featuring switchable eyeshadows to create your own blends of shades, finishes, and textures.

What Else You Need to Know: Mega Mix is a large eye palette offering a multitude of textures and colors. It contains nine eyeshadows divided into trios, with various textures to use alone or in combination: Matte cream with a powdery finish, as well as metallic, 100% matte, and glittery eyeshadows.

Fearless Cool Nude contains a mix of cool gray and taupe shades. Rebellious Rosy Nude contains a mix of soft pink and plum shades. Wild Khaki Nude contains a mix of earthy khaki and brown shades. Fiery Warm Nude contains a mix of flamboyant gold and orange shades. These palettes can be personalized to your l

What it is: A creamy palette with innovative, ultra-pigmented metallic, marble, and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: These creamy palettes include four different types of innovative shadows and formulas. Cream-to-mattes transform from cream to a soft powder with a matte finish—use these powders alone as a base or to add intensity to a look. The cream-to-metallic shade

What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks.

Ingredient Callouts: These products are cruelty-free.

What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude Eyeshadow Palette. The Icy Nude Collection is an unapologetically icy vibe that hides the fiery confidence within. The palette features one Duochrome Metallic, a shimmery formula for a supercharged multi-chromatic glow; one Biodegradable Glitter, a plant-based glitter for instant sparkle; two Trio Chrome formulas with luxurious crushed flakes for serious shimmer; three Foil Shimmers softly blended with fine pearls for a foil effect, and 11 Velvety Matt

What it is: A clean, bold, and creamy pigment paint that was created for use on the eyes, lips, cheeks, and body.

Highlighted Ingredients:
- Plant Squalane: Protects and softens skin.
- Hyaluronic Acid: Provides skin-loving hydration.
- Maracula Extract: Nourishes, hydrates, cares for, and calms skin.

Ingredient Callouts: This product is vegan.

What Else You Need to Know: These easy-to-use, bold, long-wearing pigments provide endless creativity. The range of opaque mattes and sheer shimmers swipes on easily for a smooth, comfortable, budgeproof finish. These shades are inspired by Gaga’s love for art and are a new way to makeup.

What it is: An all-in-one palette for immediate, effortless looks, from on-the-go to ultra-glam.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Nouveau Palette’s reinvented mattes and multidimensional metallics leave everything to your imagination with amped-up neutrals, perfect pops of color, and a fresh green story that feels ethereal. *Three shades (Wisteria, Paloma, and Metro) are not for use near eyes.

This Palette Contains:
- 9 x 0.047 oz/ 1.3 g Eyeshadows in Wings (metallic silver green with sparkling reflect), SLE (metallic blonde gold), Belle (metallic antique bronze), Lili (metallic rose gold with multidime