Soft Gloss

What it is: A lip gloss that drenches lips in rich, high-coverage color and glass-like shine.

Formulation Type: Lip Gloss

Benefits: Hydrating

Highlighted Ingredients: 
- Cocoa Butter, Vitamin E, and Chia and Olive Oils: Soften, smooth, and hydrate lips.

What Else You Need to Know: This lip gloss dials up the saturation to instantly coat lips in high-coverage color and is infused with cocoa butter, vitamin E, and chia and olive oils that leave lips feeling soft, smooth, and hydrated.

Clinical Results: Based on a study of 30 female lip gloss and lipstick users:

- 100% agreed lips looke

What it is: A hydrating, non-sticky gloss that leaves lips smooth and pillowy soft, and made with moisturizing hyaluronic acid, coconut oil, and shea butter.

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients:
- Hyaluronic Acid: Holds up to one thousand times its weight in moisture for advanced hydration.
- Coconut Oil: Nourishes and heals dry, chapped lips.
- Shea Butter: Creates a smooth, soft barrier and seals in moisture.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.
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What it is: A paraben- and petroleum-free gloss which coats lips with a luxurious, hydrating sheen in a smooth, non-sticky, clean formula.

Highlighted Ingredients:
- Shea Butter: Soothes, supports skin strength and softness, supports natural collagen, and helps address dryness.
- Rosehip Oil: Supports the natural regeneration and new production of collagen and elastin.

Ingredient Callouts: This product is cruelty-free and gluten-free.

What Else You Need to Know: Lip Slip Gloss wears comfortably on its own, or as a topper for your favorite lipstick. Richly-nurturing ingredients keep the lips feeling pillowy and soft throughout the day, while imparting a lustrous sheen and lush, creamy color.

What it is: A fully-pigmented, weightless lip gloss formula in lacquer and luster finishes.

Formulation Type: Lip Gloss

Benefits: Long-wearing

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know:Discover Tinted Lip Gloss in a stunning range of shades with irresistible luster These ultra-smooth formulas glaze on the lips for a light-reflecting look in seconds.

What it is: A comfortable lip gloss that leaves lips feeling cushiony and moisturized with a glassy high shine finish without the stickiness.

Formulation Type: Lip Gloss

Highlighted Ingredients:
- Gloss-Lock Technology: A mixture of emollients for long-lasting shine.
- Jojoba Oil: For smooth and even gloss application.
- Vitamin E Acetate: Leaves lips feeling moisturized and cushiony soft.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What it is:
A creamy, shimmer-free gloss that creates the appearance of fuller lips with a tantalizing tingle and wraps them in high-shine color.

What it does:
This lip gloss produces lustrous, creamy color with a refreshing, tingly sensation. A unique peptide and hyaluronic acid booster helps to create a fuller lip look, while hyaluronic spheres moisturize. Vitamins A and E provide lasting moisture for soft and luscious lips. It’s available in a vast range of shades inspired by delectable drinks.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A clean, high-shine, non-sticky lip gloss made with vitamin-rich oils for a nourishing burst of hydration and juicy, semi-sheer color.
Formulation Type: Lip Gloss

Benefits: Hydrating

Highlighted Ingredients: 
- Jojoba Oil and Goji Berry Extract: Hydrate lips so they feel smooth and comfortable.

- Cloudberry Seed Oil: Nourishes and moisturizes with high levels of vitamin C and E.

- Crushed Sapphire and Ruby Gemstones: Calm and soothe.

Ingredient Callouts: This product is gluten-free and cruelty-free.

What it is:
A bestselling lip gloss that boldly creates the appearance of fuller lips with a tantalizing tingle in a high-shine, shimmering finish.

What it does:
This bestselling lip gloss delivers mesmerizing shine with a refreshing, tingly sensation. A unique peptide complex helps to create a voluminous lip look, while vitamins A and E provide lasting moisture for soft and luscious lips. It’s available in a vast range of shades and sparkly, pearlescent, or shimmering finishes that transform your look in a single swipe.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A super-shiny lip gloss that quickly hydrates and smooths for lasting comfort with a glass-like finish.

Formulation Type: Lip Gloss

Benefits: Hydrating

Highlighted Ingredients:
- Sodium Hyaluronate: Hydrates.
- Pomegranate Extract: Locks in moisture.
- Jojoba Oil: Nourishes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also gluten-free and cruelty-free.

What Else You Need to Know: This innovative, nonsticky formula cushions lips, imparting glass-like shine while locking in moisture for soft, smooth, hydra