Simple Party Makeup

What it is: A collection of vegan and cruelty-free false lashes made from soft, lightweight fibers that mimic the look and feel of real lashes.

Ingredient Callouts: It is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These high-quality false eyelashes enhance any look by adding subtle fullness, volume, and length. Each lash is handmade with soft fibers and an ultra-thin, clear nylon band to allow for easy application and comfortable wear. With proper care, you can wear these reusable styles 15 to 20 times.

What it is: A ​crease-proof, self-setting, hydrating concealer with a radiant-looking finish and medium coverage—perfect for hiding the look of dark circles, hyperpigmentation, and blemishes.

Ingredient Callouts: This product is vegan and cruelty-free.

What it is: A hydrating, non-comedogenic concealer that glides on like a serum and has medium-buildable coverage to instantly cover dark circles, redness, and blemishes and is safe for sensitive skin.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Highlighted Ingredients: 

- Hyaluronic Acid: Hydrates to keep skin looking supple, smooth, and bouncy.

- Centella Asiatica Leaf Extract: Sooths and calms sensitive skin.

What it is: A collection of lash styles adding a bold, transformative, multidimensional effect to your eye as well as length, volume, and a touch of glam. 

What Else You Need to Know: All lashes are waterproof and with proper care can be used up to 25 times.   

What it is: A super-long-wear shadow stick that glides onto lids without tugging to create an effortless matte or pearl finish, perfect for sensitive eyes or oily lids.

Highlighted Ingredients:
- Caffeine: Known to help inflammation and puffiness while visibly brightening.
- Hydrolyzed Collagen: Known to tighten the look of skin and visibly reduce fine lines and wrinkles.

What Else You Need to Know: Superhero No-Tug Shadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick with up to 16-hour wear. Featuring IT Cosmetics’ exclusive no-tug technology, this blendable, waterproof eyeshadow stick glides onto your lids without tugging on your delicate eye area.

Which skin type is it good for?
✔ Normal
✔ Dry

What it is:
A simple step for glowing skin that moisturizes, perfects, and protects with SPF.

Solutions for:
- Dullness and uneven skintone

If you want to know more…
Lightweight formula instantly color corrects a range of complexion concerns—redness, dullness, sallowness—so all you see is a healthy-looking glow. Oil-free hydration and sunscreen mean a more flawless look tomorrow, too.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: AA clean, comfortable, creamy lipstick that wraps lips in moisturizing mango seed oil, lip boosting peptides and high-impact color.

Formulation Type: Lipstick, Lip Liner

Benefits: Hydrating

Highlighted Ingredients:

- Mango Seed Oil: Moisturizes and nourishes.

- Lip Boosting Peptides: Enhance natural volume.

- Hyaluronic Filling Spheres: Naturally plump and firm the look of lips and provide comfort and long-lasting hydration.