Primrose Lipstick

What it is: An all-in-one plumping balm, gloss, color, and hydrating treatment with buildable coverage and a glossy plump finish.

Formulation Type: Lip Plumper

Benefits: Hydrating, Long-wearing, Plumping

Highlighted Ingredients:

- Maracuja: Visibly firms and brightens.

- Superfruit Complex: Nourishes.

- Vitamin E: Moisturizes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What it is: A weightless, long-wearing, liquid lipstick with a soft-matte finish—born in a range of head-turning shades that look incredible on all skin tones.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: Stunna Lip Paint delivers high-impact color with low-maintenance, long wear in a range of universal shades handpicked by Rihanna. With one stroke of its lip-defining precision wand, Stunna’s weightless, comfortable, soft-matte formula stays kissably smooth all day.

What it is: A sheer, lightweight lipstick color that melts into lips, playing up their natural color.

What Else You Need To Know: This transparent pigment glides on with a sheer, glossy slip of lightweight color. The emollient-rich formula gives lips a sleek, moist finish. Cult-classic Black Honey flatters all skin tones while looking unique on everyone. Iconic Pink Honey adds a soft, sheer pink touch and shine to lips.

Ingredient Callouts: This product is free from parabens and phthalates.

What it is:
A full-pigment, matte formula that dries to a weightless powder for smudge-proof wearability.

What it does:
Liquid Lipstick delivers ultra-saturated, full coverage pigment in a wearable matte formula. The rounded applicator makes both lining and applying lip color effortless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Beauty Tip:
Mix two or more shades together for a custom lip shade.

What it is:
A matte lipstick that features a long-lasting, buildable, and hydrating formula

What it is: A buildable wash of color for cheeks and lips—now in a dewy and luminous finish to instantly wake up skin.

Coverage: Light

Finish: Natural and Shimmer available

Formulation: Cream

Highlighted Ingredients: 
- Shea Butter: Nourishes skin and creates a creamy texture that melts on contact.

- Avocado Oil: Softens and nourishes skin with antioxidants and fatty acids.

- Orange Peel Wax: Protects and conditions skin with a breathable feel.

Ingredient Callouts: This product is cruelty-free.

What it is: An iconic liquid lipstick with all-day, transfer-proof wear—now in a hyper-lightweight, comfortable formula.

What it is:An ultra-pigmented satin lipstick with buildable-shine finish and bold color in one swipe.

Formulation Type: Lipstick

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan.

What Else You Need to Know: An innovative formula with red floral and grape oils helps lips feel comfortable and moisturized for up to 10 hours. The bold finish is more reflective than a classic satin lipstick and more subtle than a high-shine lip gloss. Choose the Bold for a pop of color, daring nude, or striking red lip.

Clinical Results: In a consumer test:
- 98% agree the Bold glides effortlessly onto lips
- 92%

What it is: A lightweight + long-lasting liquid lipstick that delivers instant shine, glossy lips, and highly pigmented color that stays on for up to 16 hours.

Formulation Type: Liquid Lipstick

Ingredient Callouts: It is also vegan and cruelty-free.