Plum Lip Stain

What it is: A glossy, hydrating liquid lip stain with creamy color that leaves lips feeling moisturized all day.

Formulation Type: Lip Stain

Benefits: Hydrating and Long-wearing

Highlighted Ingredients:
- Tuberose: Is sourced from Yves Saint Laurent’s Ourika Community Garden in Marrakech, Morocco to smooth lips.

What Else You Need to Know: This is a luxurious lip stain with buildable color and a high-shine finish. This care-infused formula feels lightweight on lips while providing immediate hydration and up to all-day lip comfort.

Clinical Results: In a consumer test of 142 women, results showed:
- Lips felt instantly hydrated
- Lips felt moisturized

What it is: A matte, longwearing lip tint that gives lips smudge-proof color and moisture for a moisturizing, comfortable feel and soft-blur velvety finish.

Formulation Type: Lip Stain

Benefits: Hydrating and Long-wearing

What Else You Need to Know: A plush-matte lip tint with 8-hour* moisture and 8-hour* longwear that's smudge-proof and won't feather or bleed. The soft-focus blurring effect makes lips look smooth and velvety. Plus, the custom carved applicator easily outlines lips. 

*instrumental tests on 30 participants.

What it is: A liquid lipstick with medium, buildable, and high-impact matte coverage that lasts all day.

Formulation Type: Liquid Lipstick

Benefits: Long-wearing

Ingredient Callouts: This product is vegan.

What Else You Need to Know: Discover a vegan, water-based formula that feels light and super comfortable on the lips. It has buildable coverage and offers vibrant, high-impact color with a single swipe with fragrant notes of vanilla. Added bonus: Use it on your lips and your cheeks for a monochromatic look!

Clinical Results: In a satisfaction survey with 21 volunteers after 14 days:
- 100% of volunteers found that the texture was ultralight and they couldn’t feel it on their lips

What it is: A luscious, long-wearing lip tint that glides on effortlessly for a splash of moisturizing, kiss-proof color with a juicy, dewy finish.

Formulation Type: Lip Stain

Benefits: Hydrating, Long-wearing

What Else You Need to Know: 

Elevate your lip look with this moisturizing yet lightweight tint with a pretty, dewy finish that visibly smooths fine lines. The juicy formula gives lips all-day comfort and 8 hours* of moisture. The custom spoon-shaped applicator allows you to effortless outline your lips. 

*instrumental test on 28 participants

What it is: An easy-to-wear, buildable, soft-matte liquid lipstick and liquid blush in one.

Formulation Type: Liquid Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Peony Extract:Up to 12 hour comfort.
- Amino Acids
-Lightweight finish. Roma-Light Complex:Color-boosting pearls for a radiant finish.

What Else You Need to Know: This runway-inspired, liquid-matte color for lips and cheeks is layerable for natural makeup or intense color impact. Its lightweight formula has pigments designed for better affinity with lips, delivering buildable lipstick color. When applied to cheeks, this liquid blush gives subtle color and glow.

What it is: An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day.

Formulation Type: Lip Stain

Benefits: Long-wearing

Highlighted Ingredients:
- Jojoba Seed Oil: Moisturizes and creates a protective barrier over lips to lock in hydration.
- Sunflower Seed Oil: Antioxidant-rich; soothes and protects from environmental stressors.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else Y