Natural Lip Makeup

What it is: A clean customizable lip palette in four flattering matte-suede shades made with 100 percent natural pigments.

Highlighted Ingredients:
- Plant-Derived Oil Blend: Nourishes, softens, and boosts hydration.
- Biomimetic Peptides: Visibly boost lip volume and firmness.
- Vegetable-Derived Blend: For a clean, cushiony base without the need for preservatives or petrolatum.

Ingredient Callouts: These products are vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Packed with lip nourishing and volume boosting actives that plump and moisturize lips, each Lip Suede shade can be worn alone or custom mixed for endless possibilities.

What it is: A bestselling, moisturizing lip gloss and lip oil hybrid that delivers a high shine finish without the stickiness, specially formulated for sensitive skin.

Highlighted Ingredients: 

- Apricot Kernel Oil: Nurtures and soothes lips.

- Raspberry Seed Oil: Protects lips against damage from free radicals and environmental aggressors.

- Rosehip Oil: Contains vitamins A and E while promoting cell repair and regeneration.

 Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This vegan lip jelly is a gloss and oil in one made with a unique blend of nurturing oils to soothe

What it is: A lightweight tinted lip oil that gives a wash of moisturizing color with a high-shine finish for hydrated, healthy lips.

Formulation Type: Lip Gloss, Lip Balm & Treatment

Benefits: Hydrating, Long-wearing

Highlighted Ingredients: 

- Rosehip Oil and Omega-3, -6, and -9 Essential Fatty Acids: Support healthy barrier function and provide beneficial antioxidants.

- Shea Butter and Grapeseed Oil: Condition and soften lips.

- Jojoba Oil: Forms a protective barrier to lock in moisture.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What it is: A buildable wash of color for cheeks and lips—now in a dewy and luminous finish to instantly wake up skin.

Coverage: Light

Finish: Natural and Shimmer available

Formulation: Cream

Highlighted Ingredients: 
- Shea Butter: Nourishes skin and creates a creamy texture that melts on contact.

- Avocado Oil: Softens and nourishes skin with antioxidants and fatty acids.

- Orange Peel Wax: Protects and conditions skin with a breathable feel.

Ingredient Callouts: This product is cruelty-free.

What it is: A highly pigmented, matte-velvet liquid lipstick that offers up to 12 hours of wear.

Formulation Type: Lipstick / Liquid Lipstick

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:

- Shea Butter: Hydrates and moisturizes.

- Meadowfoam Oil: Provides comfort.

What it is: An ultra-hydrating, ultra-comfortable lipstick that gives lips a natural, fuller-looking pout with a dewy finish.

Highlighted Ingredients:
- Maxi-lip™: Supports collagen production to plump with lasting effects (when used regularly).
- Hydraberry: Hydrates and moisturizes.
- Sea Fennel: Contains vitamins A, C, E, and conditioning properties that help improve the texture of your lips.

Ingredient Callouts: It is vegan and gluten-free.

What it is: A lip cream that offers the softness and finish of a traditional lipstick, but liquified into a soft cream.

Highlighted Ingredients:
- Advanced Silicone Elastomers: Hyaluronic filling spheres and a soft powder blend fills out the look of lips, and creates a smoothing, satin matte finish with the appearance natural fullness.
- Softening Esters and Emollients: Provide long-lasting creaminess and moisture.
- Flexible Cross-polymer Blend: Creates a flexible, soft finish that never bleeds or smudges.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarbon.

What it is: A lightweight, blurring formula that adds a subtle blush of color to enhance your natural lips.

Formulation Type: Lipstick / Lip Balm & Treatment

Benefits: Hydrating

Highlighted Ingredients:
- Coconut Emollient: Moisturizes and nourishes lips.
- Tocopheryl Acetate: Leaves lips looking and feeling conditioned.
- Patented Blurring Technology: Reduces the look of fine lines.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable p

What it is: A water- and transfer-resistant, medium-coverage lip liner in true-to-lip shades that will enhance your natural lip color.

Formulation Type: Lip Liner

Benefits: Long-wearing

Highlighted Ingredients:
- Fractional Quartz: Enhances texture for effortlessly smooth application.
- Jojoba Oil: Moisturizes to keep lips soft and smooth.
- Lip Grip Complex: Helps lock lip liner in place, no matter where the day takes you.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan,