Get ready to embrace your inner cuteness with our delightful collection of kawaii makeup. Inspired by the adorable and playful aesthetics of Japanese pop culture, this selection features a range of products that will bring a touch of whimsy and charm to your beauty routine. From pastel-hued eyeshadows to sweetly scented lip glosses, our kawaii makeup collection is designed to make you feel like the ultimate kawaii princess. Whether you're a fan of soft pinks, dreamy purples, or vibrant blues, we have the perfect products like bright makeup palettes to help you create the most enchanting looks. So, get ready to add a dash of kawaii to your makeup collection and let your inner sparkle shine!
$36.50
I absolutely love the applicator as it’s super kawaii, and I love J beauty. The formula is a little more sheer than I would like it to be however, you have to apply quite a lot to see a difference....Kawaii!
What it is:
A cushion blush formula, with a heart-shaped applicator, that blends out to a sheer-to-buildable flush of color.
What it does:
Show cheeks some love with this cushion blush that delivers a crush-worthy flush. For best use, twist the top to reveal the heart-shaped sponge, pop open bottom, and press the applicator into the cushion compact. Stamp once for a natural-looking glow, and twice for a bold pop of color. Kaja is cruelty-free. This product is vegan.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
ITEM: 2456747
Color: 03 Mochamallow
$38.00
you NEED this in your makeup routine...I looove any product that is great for traveling and does not bulk up my makeup bag! I love kaja beauty and their concept of bento makeup! ...The packaging is absolutely adorable and gives me kawaii vibes. The powder formula is silky and smooth and blends easily.
What it is: A powder blush, powder highlighter, and cream bronzer with a creamy and blendable texture, housed in a pocket-sized palette stack.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also cruelty-free.
What Else You Need to Know: These pocket-sized stacks of blush, highlighter, and bronzer trios apply like butter and blend effortlessly into a cream-to-powder finish. They’re infused with Mangifera indica (mango) seed butter to help the formula blend seamlessly while moisturizing the skin.
$64.00
kawaii color,very beautiful. deep red! very good. natural matte...stunning shade. i put it on mid day to try and my husband looked at me and was like did you put on makeup? i was already wearing makeup. it added so much pazzaz to my look.
What it is: An ultra-pigmented matte lipstick delivering rich color with a soft, creamy feel. Highly pigmented with a soft, silk-like texture.
Highlighted Ingredients:
- Oils and Gelling Waxes: A comfortable matte finish without drying out lips or smudging.
-Gelling Clay: Helps to ensure smooth and easy application.
What Else You Need to Know: A lightweight formula saturated with pigments for vibrant, high-impact color that doesn't smudge or run and is comfortable to wear.This lipstick collection presents a range of iconic shades featuring rich nudes, oranges, pinks, reds, purples, and a shade of majestic green.
Size: Standard Size Black - 0.27 oz/ 8 mL·ITEM: 1533439
Color: Black
$39.00
I'm allergic to most eye makeups and makeup removers and even some lotions and foundations (most bath bombs aren't even my friend.) ...The perfect no makeup, makeup mascara...This is the perfect no makeup, makeup mascara. This brown chocolate color, isn’t as harsh as a traditional black mascara so it looks great with a more natural makeup look.
What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.
Formulation Type: Volumizing, Lengthening
Highlighted Ingredients:
- Film-Forming Polymers: Lock curl in place.
- Peptides: Condition lashes.
Ingredient Callouts: Free of parabens. It is also cruelty-free.
What Else You Need to Know: This mascara has an hourglass-shaped brush that separates, coats, and locks in curl to voluptuous perfection.
Size: 1.08 oz/ 32 mL·ITEM: 1925254
Color: 230 - for medium skin with neutral undertones
$54.00
It goes on easily and when I sweat it doesn't cake up or run down my face like alot of other makeups tend to. I absolutely love it....Usually, I need to buy waterproof eye makeups or trying to find a waterproof foundation otherwise my eyes will get very irritated if the product gets into my eyes.
What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.
Coverage: Full
Finish: Matte
Formulation: Liquid
Ingredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.
What Else You Need to Know: This buildable, medium-to-full-coverage foundation gives skin a visibly smooth, pore-diffused, shine-free finish. After doing extensive consumer testing and rigorous research, the brand refreshed its shade range to bring you the most inclusive formulation yet.
Size: 0.003 oz/ 0.085 g·ITEM: 1578723
Color: Granite - suggested for very dark brown to black hair w/ cool ashy tones
$34.00
This the best brow pencil I have ever used! Some brow makeups have made me broke out in the past but not this one. ...thsi si the 1st makeup remover in a long time that actually takes off all of my eye makeup
What it is:
An ultra-slim, retractable eyebrow pencil ideal for outlining and detailing brows with professional-quality precision.
What Else You Need to Know:
Features a perfect blend of eyebrow color and wax to deliver a high color payoff and add natural-looking texture and the appearance of a fuller brow. The ultra-fine tip mimics hair like strokes in sparse areas of the eyebrow, while the spoolie end blends for a natural-looking finish.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
Size: Mini Size Black - 0.17 oz·ITEM: 1789635
Color: black
$22.00
It's a Must have in everyone's makeup bag!!...Anyway, this makeup is very easy to use even for anti-eye makeup weirdos like me!
What it is:
A mind-blowing mascara that features a formula that thickens, lengthens, and curls for extreme volume and dramatic lashes.
What it does:
Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.
$39.00
This has bevome my favorite mascara and a staple in my makeup bag!...Amazing! Perfect for no make makeup look.
What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.
What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.
What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Size: 1 oz/ 30 mL·ITEM: 1960772
Color: Golden Beige - light with golden undertones
$64.00
The formula was just slightly more runny than my Makeup Forever liquid foundation so I thought it might be more sheer and lightweight. however, when applied, it was definitely more full coverage than I anticipated. it did not feel heavy but it's not "no makeup makeup look."...My makeup lasts for hours and it looks perfect and I love it..
What it is: An oil-free lightweight foundation that masterfully diffuses the line between makeup and skin for undetectable coverage.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.
Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free.