Everyday Makeup For Busy Moms

What it is: A soft but powerful formula that delivers explosive, long-lasting color and up to 8 hours of hydration in just one swipe.

Formulation Type: Lipstick

Highlighted Ingredients:
- Hyaluronic Acid

Ingredient Callouts: This product is vegan.

What Else You Need to Know: Discover a vegan, long-lasting lipstick with intense color and matte texture that won’t crack, fade, or bleed. This formula has a blurring effect for an intensely pigmented look to provide perfectly smooth-looking lips. Its bullet shape effortlessly hugs the curve of your lips to make for an easy application.

Clinical Results: In a satisfaction survey of 160 volunteers:
- 91% of women said this lipstick’s colo

What it is: A 24-hour liquid foundation with a flawless, natural, matte finish that unifies uneven skin tone and covers imperfections with buildable coverage.

Coverage: Full

Finish: Matte

Formulation: Liquid

Skin Type: Combination and Oily

Ingredient Callouts: Free of fragrance.

What it is: A bestselling brow pencil to transform shapeless, undefined brows with a few strokes—now available in 12 shades to flatter every hair color.

What Else You Need to Know: Precisely, My Brow Pencil’s ultra-fine tip makes adding definition to brows easy. It lets you draw incredibly natural-looking, hair-like strokes that last up to 12-hours. This rich, waterproof eyebrow pencil is ideal for spot-filling sparse or over-tweezed areas, and the smudge-proof formula is firm for precise application.

What it is: A clean, tinted mousse-gel for airy, feathery brows, boosted by hair care actives that condition and support full brow health.

Highlighted Ingredients:
- Castor Oil: Nourishes hair for naturally lush, shiny brows.
- Panthenol Pro Vitamin B5: Helps revive brows.
- Biotinoyl Tripeptide-1: Supports healthier, fuller hair.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Get effortless fluffy, face-framing brows with just the right amount of volume from biodegradable, plant-based fibers, high-pigment yet natural tint, and strong yet flexible hold. The custom triangular spoolie boosts and lifts each hair.

What it is: A bestselling cream eyeshadow stick that glides on with ease and lasts for 24 hours.

What Else You Need to Know: Prime, define, or highlight with buildable shadow shades and three finishes to complement all skin tones, eye shapes, and looks. The creamy, blendable stick glides on tug-free. The waterproof, long-lasting, color-true formula stays put for 24 hours without settling, creasing, smudging, or flaking.

What it is: A one-step powder and foundation that gives skin a smooth, matte finish while controlling shine.

What Else You Need to Know: This one-step, sweat- and humidity-resistant compact powder foundation gives skin a smooth and even, all-matte finish with medium-to-full, buildable, and long-wearing, color-true coverage for up to 24 hours. Its velvety texture allows skin to breathe. It’s non-caking, non-streaking, non-settling/creasing, and non-fading—all for up to 12 hours.

While suitable for all skin types, it works best as a matte powder for oily skin, immediately reducing the appearance of pores and controlling oil and shine for up to eight hours.

What it is: A creamy, full-coverage concealer that has a natural finish for smoother, brighter, crease-proof under-eyes.

Highlighted Ingredients:
- Cloudberry: Rich in vitamin C and omegas 3 and 6 to visibly plump and brighten.
- Diamond Powder: Helps blur imperfections.
- Maracuja Oil: Rich in essential fatty acids and vitamin C for firmer- and brighter-looking skin.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This full-coverage concealer is infused with nouris

What it is: A tinted brow gel that combines texture and volume in a waterproof formula.

What Else You Need to Know: The brow gel’s formula contains microfibers that adhere to eyebrows and skin for a thicker, denser appearance. In a single stroke, this tinted volumizing brow gel covers eyebrows in a waterproof even color. The light texture combined with the precision tip builds pigmentation with each stroke.

Clinical Results: In a satisfaction survey with 105 volunteers, after 4 days of use:
- 92% of women found that eyebrows were instantly and visibly fuller after application.

In a satisfaction survey with 30 volunteers, after 14 days of use:
- 100% of women found that the formula does not flake over time
- 100% of wo

What it is: A long-lasting, waterproof dual-ended liner and shadow stick that won’t crease, transfer, or smudge. Use it to achieve 30-second eyes.

Highlighted Ingredients:
- Amazonian Clay: Delivers better, longer, truer wear.
- Mineral Pigments: Soothe and soften eyelids.
- Vitamin E: A natural preservative that also acts as an emollient and antioxidant.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. It is also cruelty-free.

What Else You Need to Know: Customize your look according to your mood with this dual-sided, full-size shadow and liner. The velvety-smooth, pigmented shades are infused with Amazonian clay and vitamin E for an effortless, gel-like glide when applied.