Edgy Makeup

What it is: A hyper-radiant, buildable liquid highlighter for a long-lasting allover glow (without glitter).

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Loaded with hyper-radiant, refined pearl pigments, this formula has a sheer, skin-like finish for all the glow—without the glitter.

What it is: A lipstick that combines unrivalled pigmentation with superior comfort and smooth, full-coverage payoff in just one swipe.

What Else You Need to Know: With pigmentation at the core of its development, each shade of Power Bullet Matte was created with a custom formula that delivers consistent, full-coverage application. HUDA Beauty’s plush matte formula glides on easily without skipping or dragging and leaves lips feeling hydrated and smooth.

What it is: A high-pigment, petal-soft blush that blends effortlessly into skin for an intense bloom of transfer-resistant color that lasts all day.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This blush contains silky, micro-milled powder that is highly pigmented yet velvety as a rose petal, allowing it to blend effortlessly into skin. A bouquet of six shades offers a range of depths for every complexion each in a rose compact. Everlasting Blush delivers extreme long wear and a beautiful, soft-matte finish.

Clinical Results:In a consumer study on 32 volunteers over 24 hours:
- 100% agreed it applied smoothly and seamlessly
- 100% agreed it had a soft, velvety texture

What it is:
A lip liner for the ideal line and to enhance the hold of lipstick in a single swipe for truly gorgeous lips.

What it does:
This supple formula glides onto lips for easy application and is perfect for contouring your lips. Long-lasting and waterproof, it ensures zero makeup mistakes.

What it is: A couture eyeshadow quad featuring four eyeshadows with high pigment payoff and a soft, oil-enriched formula for up to all-day wear.

Highlighted Ingredients:
- Coffee Seed, Sweet Almond, and Fig Cactus Oils: Add soft texture and long-lasting yet gentle staying power.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, retinyl palmitate, oxybenzone, coal tar, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: A couture eyeshadow quad with four luxurious shades for edgy sophisticated looks, encased in an exquisite, quilted palette. Satin, matte, metallic, and shimmer finishes apply smoothly for up to all-day wear. Enriched with pre

What it is: 

A lacquer lipstick with prismatic shine and long-lasting intense color.

Formulation Type: Lipstick 

What Else You Need to Know: This lipstick contains pigments with unrivaled power to reflect light, for maximum prismatic shine. Their special structure reflects the light more intensely than traditional pearls. Its balm formula coats your lips with a feeling of hydration for 12 hours and its high coverage amplifies your lips with a perfectly opaque color. All day long, its formula retains optimal intensity without bleeding into fine lines.

What it is: A cushiony and hydrating lipstick-balm hybrid for high-pigment, matte color with up to 12 hours of wear.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Deliver a rush of color in one swipe with this weightless, moisture-infused matte formula. It feels as light as air once applied and lasts for up to 12 hours. The custom dome-shaped tip hugs your lips and makes it easy to glide while on the go.