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The Guide to Getting Foundation Right

In-Store Shade Matching

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Choosing foundation and concealer that meets your beauty goals can be intimidating, which is why we’re here to help. Whether you’re searching for the best foundation for your skin type or the best under-eye concealer, there’s a just-right fit for you.

One of the best ways to find the right foundation and concealer is by sampling. Did you know Sephora offers free complexion samples in store? Ask a Beauty Advisor to sample any brand in any shade. You can also find your shade match from home by selecting three free foundation or concealer samples online with minimum spend. Exclusions/terms apply.

Foundation comes in a variety of coverage levels. Full-coverage is the best choice for when you want a flawless, photo-ready finish for any occasion. Look for humidity-proof and transfer-resistant foundations if you want your makeup to stay put from morning to night.

Want something more subtle? Try one of our light-coverage foundations—they’re the next best thing to going makeup-free. You’ll find revitalizing formulas that boost your natural skin tone, hydrate, feel breathable, and provide skincare benefits.

If you’re looking for a nice middle ground, check out our medium-coverage foundation picks. These formulas provide buildable coverage to minimize dark spots and blemishes while allowing your skin to naturally peek through.

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