True Summer Eyeshadow

What it is: A first-of-its-kind neutral-toned eyeshadow palette with 12 creamy, buildable shades curated for every skin tone with a featherlight, matte finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What it is: A set of six talc-free, buttery, long-wearing eyeshadows that go beyond your basic neutrals—with matte, satin, and metallic finishes.

Highlighted Ingredients:
- Jojoba Seed Oil: Helps to nurture and gently moisturize the skin.
- Vitamin E: Acts as a natural antioxidant and helps to reduce free-radical damage.

Ingredient Callouts: Free of talc, sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.
What Else You Need to Know: Created to suit every skin tone and eye color, each palette contains an incredible shade range: from buttery mattes, super-shimmery shadows, and complementary metallic shades, all with smooth and blendable textures.
Nude Light is a beautiful balance of light and creamy praline hues in both warm and cool tones. It features peachy shades with unexpected pops of lavender and mauve. The champagne and brown shimmers will add unbelievable dimension to every look.
Huda’s favorite, Nude Medium’s versatile palette is a rich mix of spicy tones combining chestnuts and deep browns.

What it is: A daily wardrobe of rose-toned neutral shades that will become your daily go-to palette. A mix of warm, cool, and neutral matte, satin, and pearlescent shades with 2 cream bases that create the perfect, rich canvas for your shadows.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What it is: An all-in-one eyeshadow and primer palette with one primer and eight blendable shades in matte and shimmer finishes.

What Else You Need to Know: These all-in-one eye palettes have everything you need to prime, shade, and highlight for runway-ready eyes. It includes an eye primer that reinforces shadow hold and enhances the look of pigment, and eight shades designed to blend beautifully and be used as either eyeshadow or liner.

The Dior Backstage Eye Palette is available in four universal shade ranges: rosy hues with cool undertones, brown neutrals with warm undertones, fiery neutrals in amber tones, and luminous neutrals in rosewood tones to create an array of customizable eye makeup looks.

What it is: An eyeshadow palette that includes a captivating constellation of shades inspired by the elements of life that illuminate and intensify Natasha’s creative vision.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The My Dream Eyeshadow Palette contains two of Natasha’s favorite existing shades. It also introduces 13 brand-new shades, including a vibrant multi-chrome with a high-impact foiled

What it is: An iconic, moonlight-inspired palette with 12 universal, neutral shades in four finishes to create your most versatile, ethereal looks yet.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. These products are also cruelty-free.

What Else You Need to Know: Experience Mario’s artistic vision come to life with this limited-edition palette. Inside, you’ll find 12 buildable, blendable shades in four unique finishes to create versatile looks that last.

What it is: A universal must-have matte palette formulated to be easily buildable so that it can go from natural to dramatic without causing fallout.

Ingredient Callouts: This product is also paraben-free and cruelty-free.

What Else You Need to Know: Inspired by human skin tones from light to deep, this custom, pro matte formula has a featherlight creamy feel and applies evenly with medium buildable and blendable coverage. The timeless palette offers superior grip and adherence with minimal fallout for the cleanest application.

This Set Contains:
- 12 x 0.03 oz/ 1g Eyeshadows

What it is: A five-shade constellation of cool-toned pink and mauve shades with a perfect smokey taupe, ideal for soft everyday looks to statement rosy glam.

Ingredient Callouts: Free of parabens and mineral oil. These products are also gluten-free and cruelty-free.

What Else You Need to Know: Natasha Denona’s Mini Rose Eyeshadow Palette showcases a romantic rosy color story. Inspired by her Rose Cheek Duo and the I Need a Rose Lip Collection, it is perfect for on-the-go use. This palette showcases Natasha’s signature highly pigmented, ultra-blendable formulas. The palette features soft-pink, medium-lilac, and dark-taupe creamy mattes, alongside a rose duo chrome with a gold shift and a crystal baby pink sparkling foiled

What it is:  Wet slurry eyeshadow formula with high-shine finish & silky texture. Micro-fine glitter for a wet-look effect & supercharged sparkle up to 16 hours.

Ingredient Callouts: It is vegan and cruelty-free.

What Else You Need to Know: This glittery eyeshadow single gives you maximum sparkle, buildable intensity, and a long-lasting wet-look finish that feels smooth. The velvety vegan eyeshadow formula can be applied with a finger or blended with a brush for a diffused glow and radiant eye look.

What it is: A collection of mini eyeshadow palettes with four base shades, plus one exclusive topper to transform and shift your eye makeup look to a new color dimension.

What Else You Need to Know: These mini eyeshadow palettes inspired by psychedelic gardens, include a light-reflecting glitter topper to use on its own or over other shades. The topper will allow you to shift all your makeup looks in a flash. The mirror is removable and conveniently sized to fit inside a purse. Hypnotic Yellow Sunflower is a sunny mix of yellows and oranges. Strange Red Poppy has dark and glamorous hues of red. Mystic Brown Mushroom is a combination of nude and earthy shades. Freaky Pink Rose is a fairy-like pink and rosy tones.

All palettes were developed

What it is: An easy-to-use, long-wearing, and crease-resistant, liquid-matte eyeshadow that adds a buildable

pop of color to lids.

Highlighted Ingredients:

- Baobab Seed Oil: Prevents dryness around the eyelids.

- Aloe Leaf Extract: Soothes eyelids.

- Vitamin E: Nourishes the delicate eye area.

Ingredient Callouts: This product is cruelty-free and vegan.

What Else You Need to Know: This long-wearing, liquid-matte eyeshadow applies easily to lids, delivering customizable coverage from sheer to bold. The lightweight formula feels comfortable all day and delivers a pop of color without creasing or budging.