Serums are a hot trend in skincare, and for good reason. They're loaded with powerful ingredients that can help your skin look younger, feel firmer, and sunburns less painful. Here are some of the best serums on the market today.
$62.00
I’m loving the results of this serum on my scalp and hair. I’m on my second bottle.
What it is: A silicone-free hair and scalp serum—with a lightweight texture—that delivers intensely fortifying care to reduce breakage and strengthen weak hair.
Hair Texture: Straight, Wavy, and Curly
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Volumizing
- Damage/Split Ends/Breakage
- Thinning
$48.00
I do agree with other reviews that the pump system and dual serum is a bit strange, but I haven’t had a problem with the pump and I just mix the two serums in my hand before applying to my hair....The only serum!...The one serum works! I have dry and oily (roots) fine hair.
What it is: A dual-action, repairing hair serum that transforms hair from very damaged to healthy and renewed with intense hydration and heat protection of up to 450 degrees.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Heat Protection
- Damage, Split Ends, and Breakage
Key Benefits:
- Strengthens Extremely Damaged Hair to Prevent Breakage
- Protects Against Heat Up to 450 Degrees
- Repairs Damage With Essential Nutrients and Intense Nourishment
Highlighted Ingredients:
- Gluco-Peptide: Enters the deepest layers of strands to strengthen and support growth.
- Wheat Protein Derivative: Smooths and repairs elastic
ITEM: 2658813
Size: 1 oz / 30 mL
$32.00
Love this serum!...I was concerned that this serum would make my hair look weirdly greasy. But it didn't! ...Love this Serum!...I love this hair serum! It leaves my hair frizz free and so soft.
What it is: A lightweight, thickening hair serum infused with Japanese-sourced rice water that hydrates, repairs damage, reduces split ends, and strengthens fragile hair while leaving hair soft and shiny.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns:
- Thinning
- Volumizing
- Damage, Split Ends, and Breakage
Key Benefits:
- Leaves hair 30x stronger and increases hair diameter*
- Reduces split ends up to 91 percent and protects against future damage*
- Leaves hair strands soft, smooth, and shiny
Highlighted Ingredients:
- Rice Water: Rich in amino acids, vitamins, and antioxidants to help restore damage and prevent future breakage.
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ITEM: 2658805
Size: 3.04 oz / 90 mL
$70.00
I was a bit sceptical about the Shu Uemura Izumi Tonic Serum since sometimes serums can weight doen my fine hair snd make it look greasy. ...I was fortunate to receive this tonic strengthening serum in exchange for my honest and unbiased review.
What it is: A lightweight, thickening hair serum infused with Japanese-sourced rice water that hydrates, repairs damage, reduces split ends, and strengthens fragile hair while leaving hair soft and shiny.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns:
- Shine
- Volumizing
- Damage, Split Ends, and Breakage
Key Benefits:
- Leaves hair 30x stronger and increases hair diameter*
- Reduces split ends up to 91 percent and protects against future damage*
- Leaves hair strands soft, smooth, and shiny
Highlighted Ingredients:
- Rice Water: Rich in amino acids, vitamins, and antioxidants to help restore damage and prevent future breakage.
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$325.00
I’ve tried many other HA serums from all different price ranges and honestly none can beat Sturm. ...Best HA Serum...This HA serum is amazing. I have tried many samples of the regular HA serum by Sturm, and the Darker Skin Tones one absorbs into the skin far better and feels lighter to me. 3 to 4 drops is more than enough for my face and neck.
What it is: A fast-absorbing hyaluronic serum was specially developed to meet the beauty needs of darker skin tones.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity
Formulation: Serum
Highlighted Ingredients:
- Hyaluronic Acid: Leaves the skin looking refreshed and radiant.
- Purslane: A strong antioxidant that stimulates the body and supports skin health and rejuvenation.
$62.00
Blond Absolu 2% Pure Hyaluronic Serum...I have tried a few Kerastase serums and oils before. Personally, I like the Elixir Ultime Hydrating Oil Serum more than this one. ...Game changing serum!...As someone with extremely damaged bleached hair, I am always on the hunt for a product that will help revive my follicles. This serum not only restores health to my bleached hair, but also adds shine that I have not seen with any other hair serums.
What it is: A lightweight, dual-action serum that repairs hair and soothes the scalp, formulated with pure hyaluronic acid to condition blonde hair and provide instant hydration.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness
- Shine
Key Benefits:
- Repairs up to one year of surface damage caused by blonding or lightening services in one use
- Soothes and protects against scalp dryness
- Instantly hydrates and adds shine to hair
Highlighted Ingredients:
- Hyaluronic Acid: Ultra-concentrated acid to instantly hydrate, repair damage, soothe scalp, and add shine.
What Else You
Size: 1.1 oz / 32.5 mL·ITEM: 2836609
Color: Fresh Pressed - Soft pink for all skin types & tones
$34.00
I am obsessed with this glow serum! It instantly brightens and lightens my face! ...I💜DM Serum so much Im buying More DM❣️
What it is: A skincare-infused, radiant priming serum that hydrates, preps, and protects skin for a lit-from-within glow.
Finish: Radiant
Skin Type: Normal, Oily, Dry, Combination
Concerns: Dryness, Pores, and Uneven Skin Tone
Highlighted Ingredients:
- Vitamin C: Visibly brightens dullness and protects skin from free radicals.
- Niacinamide: Minimizes the appearance of pores.
- Hyaluronic Acid: Hydrates and visibly plumps fine lines and wrinkles.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one perc
ITEM: 2163020
Size: 1 oz/ 30 mL
$95.00
The ingredients are so elegant and effective that it has led to me simply my nightly routine to just this product, in place of other serums and exfoliants! Job well done!...Amazing overnight serum...This is a great night serum. I love that it has retinol in it. The serum feels strong and feels good on the skin.
What it is: A serum formulated with a retinol complex and hyaluronic acid designed to identify and diminish the appearance of damage within the skin.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Pores, and Dullness and Uneven Texture
Formulation: Lightweight Serum
Highlighted Ingredients:
- H-Retinoate: Helps diminish the look of mechanical-wrinkling damage.
- Cross-Linked Hyaluronic Acid: Creates a plumping effect in skin by retaining moisture.
- ECM Moduline Peptide™: Supports natural collagen.
$26.00
I’m love this serum! In the past, other serums have left my hair greasy causing it to burn when pressed. ...I loved the serum! I only need just a little bit to leave my hair sliky and frizz free.
What it is: A layerable blow dry serum that moisturizes, provides UV protection, reduces flyaways, and shields against heat up to 450°F, for an easy blowout and smooth silk press.
Hair Texture: Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Heat Protection
- Shine
- UV Protection
Key Benefits:
- Reduces frizz and helps to minimize flyaways
- Preps hair for a smooth blow-dry and silk press
- Protects against heat up to 450°F
Highlighted Ingredients:
- Agave Extract: Restores dry, frizzy, and coarse hair.
- Rose Water: Reduces frizz, promotes shine, and softens hair.
What Else You Need to Know: Prepare curls, coils and waves f
$70.00
My new go to hair serum!...I love this serum! A lot of hair serums just sit on top of the hair and doesn't get absorbed quickly. ...Great addition to my overnight serums...I’d keep using this but then I tried their Ultimate Reset overnight serum and I like that one more. I’m happy to have both serums on hand so I can alternate between the two.
What it is: A nourishing overnight serum remastered with Japanese red camellia oil that hydrates hair while you sleep to deliver shiny, soft, and less frizzy hair by morning.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Frizz
- Shine
Key Benefits:
- Intensely hydrates, nourishes, and detangles hair overnight
- Softens and smooths to reduce frizz and enhance shine
- Absorbs overnight without transferring onto pillow
Highlighted Ingredients:
- Japanese Red Camellia Oil: One of the most rapidly absorbed oils, rich in antioxidants, essential lipids, and vitamins A, C, and E to nourish, hydrate, and enhance shine.