top serums

Sephora customers often prefer the following products when searching for top serums.

Serums are a hot trend in skincare, and for good reason. They're loaded with powerful ingredients that can help your skin look younger, feel firmer, and sunburns less painful. Here are some of the best serums on the market today.

$48.00

I do agree with other reviews that the pump system and dual serum is a bit strange, but I haven’t had a problem with the pump and I just mix the two serums in my hand before applying to my hair....The one serum works! I have dry and oily (roots) fine hair. ...The only serum!

What it is: A dual-action, repairing hair serum that transforms hair from very damaged to healthy and renewed with intense hydration and heat protection of up to 450 degrees.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Heat Protection
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens Extremely Damaged Hair to Prevent Breakage
- Protects Against Heat Up to 450 Degrees
- Repairs Damage With Essential Nutrients and Intense Nourishment

Highlighted Ingredients:
- Gluco-Peptide: Enters the deepest layers of strands to strengthen and support growth.
- Wheat Protein Derivative: Smooths and repairs elastic

$70.00

I was a bit sceptical about the Shu Uemura Izumi Tonic Serum since sometimes serums can weight doen my fine hair snd make it look greasy. ...I was fortunate to receive this tonic strengthening serum in exchange for my honest and unbiased review.

What it is: A lightweight, thickening hair serum infused with Japanese-sourced rice water that hydrates, repairs damage, reduces split ends, and strengthens fragile hair while leaving hair soft and shiny.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns:
- Shine
- Volumizing
- Damage, Split Ends, and Breakage

Key Benefits:
- Leaves hair 30x stronger and increases hair diameter*
- Reduces split ends up to 91 percent and protects against future damage*
- Leaves hair strands soft, smooth, and shiny

Highlighted Ingredients:
- Rice Water: Rich in amino acids, vitamins, and antioxidants to help restore damage and prevent future breakage.
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$48.00

I have over processed and extremely dry hair. This serum has made a huge difference for me after just a week. my hair feels stronger, softer, and less frizzy. ...This serum helps my hair stay fresh for two days before the grease party arrives.

What it is: A light-weight heat protecting leave-in serum that strengthens and repairs hair, while protecting against heat and humidity and reducing frizz.


Hair Texture: Straight and Wavy


Hair Type: Fine, Medium, and Thick


Hair Concerns:

- Damage, Split Ends, and Breakage

- Dryness

- Shine

$32.00

Love this Serum!...I love this hair serum! It leaves my hair frizz free and so soft. ...The serum dropped down the top of the bottle dispenser and I routinely had to try and wipe or off the bottle with my hand.

What it is: A lightweight, thickening hair serum infused with Japanese-sourced rice water that hydrates, repairs damage, reduces split ends, and strengthens fragile hair while leaving hair soft and shiny.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns:
- Thinning
- Volumizing
- Damage, Split Ends, and Breakage

Key Benefits:
- Leaves hair 30x stronger and increases hair diameter*
- Reduces split ends up to 91 percent and protects against future damage*
- Leaves hair strands soft, smooth, and shiny

Highlighted Ingredients:
- Rice Water: Rich in amino acids, vitamins, and antioxidants to help restore damage and prevent future breakage.
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$325.00

I’ve tried many other HA serums from all different price ranges and honestly none can beat Sturm. ...Best HA Serum...This HA serum is amazing. I have tried many samples of the regular HA serum by Sturm, and the Darker Skin Tones one absorbs into the skin far better and feels lighter to me. 3 to 4 drops is more than enough for my face and neck.

What it is: A fast-absorbing hyaluronic serum was specially developed to meet the beauty needs of darker skin tones.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity

Formulation: Serum

Highlighted Ingredients:
- Hyaluronic Acid: Leaves the skin looking refreshed and radiant.
- Purslane: A strong antioxidant that stimulates the body and supports skin health and rejuvenation.

$62.00

Blond Absolu 2% Pure Hyaluronic Serum...I have tried a few Kerastase serums and oils before. Personally, I like the Elixir Ultime Hydrating Oil Serum more than this one. ...Game changing serum!...As someone with extremely damaged bleached hair, I am always on the hunt for a product that will help revive my follicles. This serum not only restores health to my bleached hair, but also adds shine that I have not seen with any other hair serums.

What it is: A lightweight, dual-action serum that repairs hair and soothes the scalp, formulated with pure hyaluronic acid to condition blonde hair and provide instant hydration.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness
- Shine

Key Benefits:
- Repairs up to one year of surface damage caused by blonding or lightening services in one use
- Soothes and protects against scalp dryness
- Instantly hydrates and adds shine to hair

Highlighted Ingredients:
- Hyaluronic Acid: Ultra-concentrated acid to instantly hydrate, repair damage, soothe scalp, and add shine.

What Else You

$95.00

Amazing overnight serum...This is a great night serum. I love that it has retinol in it. The serum feels strong and feels good on the skin. ...The ingredients are so elegant and effective that it has led to me simply my nightly routine to just this product, in place of other serums and exfoliants! Job well done!

What it is: A serum formulated with a retinol complex and hyaluronic acid designed to identify and diminish the appearance of damage within the skin.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Pores, and Dullness and Uneven Texture

Formulation: Lightweight Serum

Highlighted Ingredients:
- H-Retinoate: Helps diminish the look of mechanical-wrinkling damage.
- Cross-Linked Hyaluronic Acid: Creates a plumping effect in skin by retaining moisture.
- ECM Moduline Peptide™: Supports natural collagen.

$26.00

I loved the serum! I only need just a little bit to leave my hair sliky and frizz free. ...I’m love this serum! In the past, other serums have left my hair greasy causing it to burn when pressed.

What it is: A layerable blow dry serum that moisturizes, provides UV protection, reduces flyaways, and shields against heat up to 450°F, for an easy blowout and smooth silk press.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Heat Protection
- Shine
- UV Protection

Key Benefits:
- Reduces frizz and helps to minimize flyaways
- Preps hair for a smooth blow-dry and silk press
- Protects against heat up to 450°F

Highlighted Ingredients:
- Agave Extract: Restores dry, frizzy, and coarse hair.
- Rose Water: Reduces frizz, promotes shine, and softens hair.

What Else You Need to Know: Prepare curls, coils and waves f

$70.00

My new go to hair serum!...I love this serum! A lot of hair serums just sit on top of the hair and doesn't get absorbed quickly. ...Great addition to my overnight serums...I’d keep using this but then I tried their Ultimate Reset overnight serum and I like that one more. I’m happy to have both serums on hand so I can alternate between the two.

What it is: A nourishing overnight serum remastered with Japanese red camellia oil that hydrates hair while you sleep to deliver shiny, soft, and less frizzy hair by morning.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Shine

Key Benefits:
- Intensely hydrates, nourishes, and detangles hair overnight
- Softens and smooths to reduce frizz and enhance shine
- Absorbs overnight without transferring onto pillow

Highlighted Ingredients:
- Japanese Red Camellia Oil: One of the most rapidly absorbed oils, rich in antioxidants, essential lipids, and vitamins A, C, and E to nourish, hydrate, and enhance shine.

$62.00

Must have purple serum...Fantastic product I noticed my hair was visibly brighter after using it I blow dried my hair after the serum, and I felt like it was protected in the ease of styling was great....I have used other expensive serums that claimed to reduce brassiness but did not live up to expectations.

What it is: An innovative leave-in hair serum, enriched with Japanese cool-pigment technology, that heat protects from blowdry, hydrates, and neutralizes unwanted brassiness in color-treated blonde hair.


Hair Texture: Straight, Wavy, Curly, and Coily


Hair Type: Fine, Medium, and Thick


Hair Concerns:

- Dryness

- Blow Dry Heat Protection

- Brassiness


Key Benefits:

- Neutralizes brassiness and unwanted yellow tones

- Protects hair from heat

Products related to top serums

top facial serums
“I wanted to try a new brand and shepora recommended this one as it was at the top of the list for ‘serums’. The reviews are pretty much hands on, I love the consistency, the moisture it gives and the GLOW GLOW ooo yes one of the only serums I’ve tried that leaves me a glow even after applying a moisturizer”
AHA Serums
“I was so excited to try the new Tata Harper Resurfacing + Smoothing Body Serum with AHAs and was not disappointed! It’s got a nice non greasy fast absorbing formula that feels silky smooth on my skin”
Korean Serums
“i think this is a great first-vitamin c serum for those who are starting out in skincare. given that this is korean skin care, it is great for your skin. innisfree has done a great job at redesigning their products, and this is very friendly with users. i noticed that my skin has a better glow, is brighter, and is more bouncy”
eye serums
“This is the best eye serum out there. When used properly, you see and feel an instant lift”
Best Collagen Serums
“One of the best serums.I love this product the Inkey List collagen Booster Firming peptide serum works really well.I used around and under my eyes and on my face wrinkles and lines seemed.to diminish”
serum essentials
“I've recently started a Dior skincare routine which includes: - One Essential Skin Boosting Super Serum (twice daily) - Capture Totale 360 Light-Up Open-Up Replenishing Eye Serum (twice daily, for fine lines around the eyes and the mouth) - One Essential City Defense SPF 50 (beneath makeup) - Capture Totale Dreamskin 1-Minute Mask I'm in my 40s and not to be dramatic, but I don't think my skin has ever looked so lovely”
serums for hair
“I was a bit sceptical about the Shu Uemura Izumi Tonic Serum since sometimes serums can weight doen my fine hair snd make it look greasy”
Lightweight Serums
“I *love* this serum! It's lightweight and absorbs into your skin super quickly, so it feels effective (as compared to other serums, which leave a sticky feeling or layer on your face”
lifting serums
“Davines This is a Curl Build Serum is the best curl serum I have ever tried! i love this curl serum it gives my curls the best definition and texture it makes my curls feel so soft without any crunch or dryness whatsoever I highly recommend this curl serum to all curly girls and curl types”
Gel Serums
“This replaced Skinceuticals B5 gel for me, it’s that good. Most hyaluronic acid serums pill under certain creams, but this serum works with all other products I’ve used”