Subtle Gold Eyeshadow

What it is: An intensely pigmented, blendable eyeshadow stick to define every eye shape and flatter every skin tone, available in matte and shimmer shades.

What Else You Need to Know: Expert-level eyeshadow just got easy. Create endless eye looks with these long-wear, twist-up eyeshadow sticks that deliver high-impact color intensity. It comes in a slim, twist-up stick for easy application and is easy to blend. The matte and shimmer shades resist creasing, fading, sweat, and heat, and are transfer- and waterproof.

What it is: An all-in-one, galaxy-inspired eyeshadow collection for instant on-the-go to ultra-glam looks.

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.

Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This ultimate everyday palette is great for subtle to standout looks. The palette contains two ultra-pigmented hybrid eyeshadow-gel-creams; two mesmerizing shimmery metallics; two innovative wet metallics; two soft-shine metallic pearl shadows; and nine pigmented, velvety soft mattes.

"The term "EMPOWERED" encourages having the knowledge, confidence, means, or ability to do things or make decisions for one

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.
What Else You Need to Know: Created to suit every skin tone and eye color, each palette contains an incredible shade range: from buttery mattes, super-shimmery shadows, and complementary metallic shades, all with smooth and blendable textures.
Nude Light is a beautiful balance of light and creamy praline hues in both warm and cool tones. It features peachy shades with unexpected pops of lavender and mauve. The champagne and brown shimmers will add unbelievable dimension to every look.
Huda’s favorite, Nude Medium’s versatile palette is a rich mix of spicy tones combining chestnuts and deep browns.

What it is: A long-lasting cream eyeshadow that features an easy, non-creasing formula.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This water-infused shadow is enriched with soothing vitamin E and has a liquid-cream texture that is effortless to apply. The soft-focus pigments blur lines and imperfections for a visibly youthful finish. It also features an easy glide-on formula in a striking high shine.

What it is: A five-shade constellation of cool-toned pink and mauve shades with a perfect smokey taupe, ideal for soft everyday looks to statement rosy glam.

Ingredient Callouts: Free of parabens and mineral oil. These products are also gluten-free and cruelty-free.

What Else You Need to Know: Natasha Denona’s Mini Rose Eyeshadow Palette showcases a romantic rosy color story. Inspired by her Rose Cheek Duo and the I Need a Rose Lip Collection, it is perfect for on-the-go use. This palette showcases Natasha’s signature highly pigmented, ultra-blendable formulas. The palette features soft-pink, medium-lilac, and dark-taupe creamy mattes, alongside a rose duo chrome with a gold shift and a crystal baby pink sparkling foiled

What it is: An eyeshadow palette of modern nude shades inspired by the beautiful nuances of real skin tones.

Highlighted Ingredients: 
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.

What Else You Need to Know: This variety of modern eyeshadow nudes range from flattering mattes to enhance your skin’s undertones to metallic, shimmer, and sparkle eye shadow shades for a sexy radiance.