When you're looking for a new mascara, the first thing you should consider is whether or not you want something that's soft. Soft mascaras are designed to be gentler on your lashes, so they won't pull or tug at your eyes during application.
$16.00
I love this mascara! After having tried so many mascaras, many make my lashes ‘hard’, this one keeps it soft and luscious. ...Love this mascara! My lashes look long and healthy plus soft, which is crazy because most mascaras make them stiff. ...My favourite mascara that keeps my lashes soft!
What it is: A buildable, flake-free mascara that lengthens, lifts, and curls for more voluminous lashes.
Highlighted Ingredients:
- Shea Butter: Conditions and protects against irritation.
- Beeswax: Coats and lengthens the look of lashes with soft flexibility and hold.
- Keratin: Fortifies and promotes healthy lashes.
Ingredient Callouts: This product is cruelty-free and gluten-free.
What Else You Need to Know: This lightweight, nourishing formula contains beeswax and carnauba wax to weightlessly condition your lashes. Shea butter and keratin fortify to enhance and nourish the look of lash condition. A dual-sided brush allows you to define, lift, and separate lashes with precision.
Size: 0.13 oz / 4 mL·ITEM: 2827616
Color: Boom - blackest black
$15.00
I have bought a lot of mascaras in my 47 years. This is the best I have found that successfully lengthens and thickens!...Amazing mascara...Ole of my favorite mascaras! Doesn’t clump but somehow also makes my lashes look thick and fluttery.
Size: 0.27 oz / 8 mL·ITEM: 2827608
Color: Boom - blackest black
$28.00
This mascara on my lashes makes them look so soft and fluffy, and it doesn’t look clumpy like some other mascaras on my lashes. ...The formula feels super hydrating, thanks to the cannabis seed oil, so my lashes always stay soft—not stiff or flaky like with other mascaras.
Size: 0.27 oz / 8 mL·ITEM: 2823599
Color: Black Lacquer - black
$40.00
Due to the polymers, many tubing mascaras are either too soft, or too rubbery & thus 'heavy' & won't hold a curl. ...I’m so impressed I love how sleek the packaging is. The wand is super soft and applies the mascara smoothly . I love that it doesn’t clump or smudge and that it looks fresh all day
Size: 0.45 oz / 13.5 mL·ITEM: 2867307
Color: Super Black
$28.00
Wow I am shocked by this mascara. I feel like mascaras either give you volume or length but the Makeup by Mario mascara gives both. ...This gave me that fanned out look I’ve never been able to perform with other mascaras! This has taken my spot for TOP mascaras wearing Daily.
Size: 0.3 oz / 9 ml·ITEM: 2751568
Color: Black - Black
$33.00
To the touch the lashes are still bendy and soft. Removing the mascara is not too difficult, unlike a lot of other waterproof mascaras, though it doesn’t come off as easily as non waterproof mascaras, which is to be expected. ...This mascara helps with that so well! It’s such a large tube i’m hoping it will last longer than my other mascaras do.
Size: 0.28 oz/ 8 g·ITEM: 2511681
Color: Elevate - extreme black
$28.00
the holy grail of mascaras!...my go-to mascara! it lifts my lashes and makes them look full without all the heaviness like other mascaras. i used to use two different eye products to get this full look & MILK lift mascara has done everything in just one tube! ...It gave my lashes much volume while feeling soft all day!! In love with this mascara!!
$30.00
My favorite mascara honestly Lancôme mascaras are the best....I love this mascara! It’s one of my favorite mascaras.
What it is: A volumizing mascara for your most dramatic lashes yet—get a false lash effect with up to 12x more volume and up to 24 hours of wear.
What Else You Need to Know: Say goodbye to fake lashes and eyelash extensions and hello to longer lashes. This volumizing and lengthening mascara is smudge-proof and does not flake. The soft brush and wavy fiber bristles deliver high-intensity, while the ultra-black pigments evenly coat each lash for clump-free volume.
Clinical Results:
- 95% agree that it’s comfortable to wear all day long
- 93% found mascara has a good wear without retouching
- 90% found this mascara does not flake
Size: 0.3 fl oz / 9 mL·ITEM: 2770337
$28.00
Mascara must-have!...I don’t have a lot of experience with tubing mascaras, but this mascara comes off so fast and clean! ...New everyday mascara!...This mascara is my go-to for when I want to make my lashes pop without falsies because of how buildable it is, and is quickly becoming one of my favorite everyday mascaras.
$18.00
This is my favorite mascara! I have tried at least 15 mascaras at sephora and I always end up coming back to this. ...I use this mascara in combination with a lash primer because it definitely prolongs longevity, but I also love the mascara on its own for a more soft look.
What it is: An all-in-one, defining mascara that gives natural eyelashes a false-lash effect with high-impact length, lash lift, and definition.
What Else You Need to Know: This mascara has the same brush and formula of the original all-in-one buildable mascara but comes in a travel-friendly mini size. The patented, oversize bristle-weave brush paired with the buildable, softening formula creates voluminous definition for the look of longer eyelashes without lash extensions or fake eyelashes.
