Soft Gloss

What it is: A comfortable lip gloss that leaves lips feeling cushiony and moisturized with a glassy high shine finish without the stickiness.

Formulation Type: Lip Gloss

Highlighted Ingredients:
- Gloss-Lock Technology: A mixture of emollients for long-lasting shine.
- Jojoba Oil: For smooth and even gloss application.
- Vitamin E Acetate: Leaves lips feeling moisturized and cushiony soft.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What it is: An ultra-moisturizing lip gloss formulated with an innovative gel system for a smooth, easy glide and long-lasting wear.

Formulation Type: Lip Gloss

Benefits: Hydrating, Long-wearing, Plumping

Highlighted Ingredients:
- Avocado Oil: Provides softer, smoother lips.

Ingredient Callouts: Free of parabens and mineral oil. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This is a lusciously soft and conditioning lip shine with nourishing, balm-like benefits and a subtle rosy tint. This high-shine gloss adds a diamond-bright dimension to any look. It is enriched with soothing avocado oil. The cushiony, gel-like consistency keeps lips soft, supple, and smooth t

What it is: A fully-pigmented, weightless lip gloss formula in lacquer and luster finishes.

Formulation Type: Lip Gloss

Benefits: Long-wearing

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know:Discover Tinted Lip Gloss in a stunning range of shades with irresistible luster These ultra-smooth formulas glaze on the lips for a light-reflecting look in seconds.

What it is: An oil-infused, visibly plumping lip gloss that provides juicy, glossy shine and plumper-, fuller-looking lips with an ultra-hydrating feel.

Formulation Type: Lip Gloss, Lip Plumper

Benefits: Hydrating, Long-wearing, Plumping

Highlighted Ingredients:
- Hyaluronic Acid
- Spicy Ginger and Pepper Oils
- Vitamin E

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.

What Else You Need to Know: Infused with spicy ginger oil and hyaluronic acid, this nonsticky gloss leaves lips feeling softer, smoother, and visibly plumped. Its jumbo, plush wand provides a soft and cushiony feel.

Clinical Results: In a consumer test of 66 women, results showed: <

What it is: A moisturizing lip gloss—enriched with skincare ingredients—that creates fuller-looking lips.

Highlighted Ingredients:
- Lip-Plump Effect Mustard Sprout Extract: Hydrates lips and defines contours, creating a fuller appearance.
- Peptides: Moisturize and enhance visible volume in lips.
- Vitamin A: Improves rough and dry skin for smoother-looking lips.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free.

What it is: A multi-use gel gloss creates a luminous light effect.

What Else You Need to Know: This covetable gloss for eyes, lips, and cheeks adds subtle radiance to any face. This versatile gloss glides on with ease and delivers a transparent veil of high shine. The lightweight gel texture amplifies makeup, and the formula reflects light so skin visibly gleams. It is also breathable and easy to remove.