Purple Duochrome Eyeshadow

What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks.

Ingredient Callouts: These products are cruelty-free.

What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude Eyeshadow Palette. The Icy Nude Collection is an unapologetically icy vibe that hides the fiery confidence within. The palette features one Duochrome Metallic, a shimmery formula for a supercharged multi-chromatic glow; one Biodegradable Glitter, a plant-based glitter for instant sparkle; two Trio Chrome formulas with luxurious crushed flakes for serious shimmer; three Foil Shimmers softly blended with fine pearls for a foil effect, and 11 Velvety Matt

What it is: A bold, limited-edition, 15-shade constellation of vibrant purple and fuchsia hues, featuring the brand’s iconic formulas and debuting a silky matte formula.

Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.

What Else You Need to Know: Inspired by the award-winning Lila Palette, this eyeshadow palette offers a vibrant mix of vivid violets, pastel lavenders, rich fuchsias, and warm pinks in NATASHA DENONA’s iconic, pro-level formulas. Her dedication to quality has held commonly tricky-to-use, dry purple pigments to a new luxurious standard with the debut of her silky matte formula, an ultra-soft, highly pigmented shadow with seamless blendability and one-stroke opaque coverage. Th

What it is: A high-impact liquid shadow that displays an ethereal shift between two shades that complement each other.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: When applied, its high pigment immediately resonates through a dazzling multidimensional chrome look. This liquid shadow acts as a stand-alone eyeshadow, lip, or cheek pigment. It delivers crease-proof, up to all-day wear and is optimized for a masterful, dual-color explosion.

What it is: A palette of ultra-versatile, universally flattering warm bronze eyeshadows in glitter, pearl shimmer, and buildable matte finishes.

What Else You Need to Know: Burnished bronze and copper shades span an array of finishes ranging from crystalline sparkle to buildable, creamy matte. The luxe oil-enriched powder formula glides on a silky, even layer of intensely saturated color in a single swipe for a seductively sultry look. This palette is designed for both aspirational artistry and everyday wear.

What it is: A colorful collection of four glitter and shimmer shades that delivers show-stopping glamour to eyes.

What Else You Need to Know: Teleport eyes to glamorous new galaxies with the Interstellar Icon palette, starring an electric turquoise, golden champagne, deep shimmering burgundy, and rich golden rose. Create a bold bouquet of multidimensional eye looks with Risque Rose, a quad with rich fuchsia, molten rose gold, holographic silver lavender, and matte deep brown.

What it is: A collection of mini eyeshadow palettes with four base shades, plus one exclusive topper to transform and shift your eye makeup look to a new color dimension.

What Else You Need to Know: These mini eyeshadow palettes inspired by psychedelic gardens, include a light-reflecting glitter topper to use on its own or over other shades. The topper will allow you to shift all your makeup looks in a flash. The mirror is removable and conveniently sized to fit inside a purse. Hypnotic Yellow Sunflower is a sunny mix of yellows and oranges. Strange Red Poppy has dark and glamorous hues of red. Mystic Brown Mushroom is a combination of nude and earthy shades. Freaky Pink Rose is a fairy-like pink and rosy tones.

All palettes were developed

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is: An award-winning, multi-use, long-wearing, waterproof, and buildable all-over high pigment color with seven finishes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.