Protein And Moisture Hair Mask

What it is: A deeply hydrating protein hair mask that can be used as a pre- or post-wash treatment, to strengthen, soften, and add shine to dry, damaged hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Medium and Thick

Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Blended with quinoa and proteins to hydrate dry hair
- Softens, strengthens, and adds shine
- Can be used as a pre- or post-wash deep protein treatment

Highlighted Ingredients:
- Gold Quinoa: A complex blend of amino acids to repair, hydrate, and protect against external aggressors.
- Hydrolyzed Wheat Protein: A vegetable protein that seals the hair cuticle to

What it is: An intensely rich, smoothing mask for thick, unruly, and coarse hair that conditions, detangles, softens, and defrizzes hair, making it silky and easy to manage.

Hair Type: Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Frizz
- Straightening and Smoothing

What it is: A super-concentrated, 100 percent plant-based hair oil designed to support healthy-looking hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Frizz
- Heat Protection
- Shine

Key Benefits:
- Silicone- and fragrance-free
- Lightweight hydration from 13 natural oils
- Smooths, softens, and protects hair

Highlighted Ingredients:
- Baobab Oil: Omega-3-rich oil helps add moisture and strength to brittle strands.
- Marula Oil: Rich in vitamins E and C, this oil imparts high shine and reflection.
- Maqui Berry Oil: Superfruit with the highest concentration of antioxidants.

What it is: An intensively reparative hair mask that deeply nourishes—for bleached, permed, or relaxed hair that’s become dry and damaged.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine and Medium

Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Dryness

Key Benefits:
- Repairs and hydrates damaged hair
- Detangles

Highlighted Ingredients:
- Fiaschetto Tomato Extract: Restores and invigorates hair with high levels of antioxidants and vitamin C.

Ingredient Callouts: Free of sulfates SLS & SLES.

What Else You Need to Know: This nourishing, antioxidant-packed hair mask is powered by Fiaschetto tomato extract, a ri

What it is: A color-maintaining, brass-busting mask that offers fade prevention and UV protection, hydrates, repairs damage, and adds luminosity to all shades.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Brassiness
- Color-Fading

Key Benefits:
- All-natural colorants, no dyes
- Prevents fading from UV and environmental aggressors
- Hydrates and tones all hair shades

Highlighted Ingredients:
- Alpha Keratin 60ku®: Virtue's proprietary protein that strengthens and repairs hair from the inside out.
- Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Protect from the damaging, color

What it is: A natural, silicone-free nourishing mask to treat damage for soft, shiny, healthier strands that’s clinically shown to reduce breakage after one use.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness
- Frizz

Key Benefits:
- Plant-based bond technology targets damage to rebuild broken bonds and repair hair from the inside out
- Weightlessly hydrating formula smooths, adds shine, and strengthens to prevent future damage
- Silicone-free, natural mask adds intense moisture and reduces frizz for integrity and shine

Highlighted Ingredients:
- Natural Bond Builder+ Technology:

What it is: A pillowy-soft, intensely conditioning mask that intensely hydrates and nourishes, leaving hair 16X softer and smoother in as little as two uses.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage

Key Benefits:
- Intensely moisturizes and nourishes
- Improves manageability and softness
- Cares for damage and strengthens hair

What it is: An intensely hydrating hair mask that prevents color fading, maintains vibrancy, and smooths hair—for medium to thick hair types.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Medium and Thick

Hair Concerns:
- Color Fading
- Dryness
- Shine

Key Benefits:
- Protects hair color for up to six weeks
- Locks in vibrancy and enhances shine
- Provides and retains intense nourishment

Highlighted Ingredients:
- Sake Kasu: Contains protein, amino acids, enzymes, and vitamins.
- Niacinamide: Is antioxidant rich and has hydrating properties.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES.

What Else You Need to Know: