primer for mature dry skin

What it is: A skincare-infused, radiant priming serum that hydrates, preps, and protects skin for a lit-from-within glow.

Finish: Radiant

Skin Type: Normal, Oily, Dry, and Combination

Concerns: Dryness, Pores, and Uneven Tone

Highlighted Ingredients:
- Vitamin C: Visibly brightens dullness and protects skin from free radicals.
- Niacinamide: Minimizes the appearance of pores.
- Hyaluronic Acid: Hydrates and visibly plumps fine lines and wrinkles.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan.

What it is:  A glowy tinted sunscreen that hydrates skin & primes for makeup with a radiant finish & broad spectrum SPF protection.

Skin type:
✔ Normal
✔ Dry
✔ Combination
✔ Oily

What it is:
A shine-stopping, pore-diffusing primer that smooths the way for better foundation application and longer wear with an instant retouch effect.

What it does:
Nothing is sexier than touch-worthy skin. Pro Filt’r Instant Retouch Primer is the first step to getting there. Paired with Pro Filt'r Foundation, this oil-free primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear.

What it is: A color-correcting primer that delivers an even complexion and radiant-looking skin that lasts all day.

Finish: Natural

Skin Type: Normal, Oily, Dry, Combination

Concerns: Uneven Skin Tone

Highlighted Ingredients:
- Ginseng: Known to protect, promote radiant-looking skin, and maintain a smooth complexion.

What Else You Need to Know: Even your complexion with this color-correcting primer, which reduces dullness. Packed with ginseng, this illuminating formula adds radiance and hydration, corrects skin tone for up to 24 hours, and is ideal for fair to light skin tones with sallowness.

What it is: A blurring, mattifying primer that minimizes the look of pores, visibly evens texture, and controls shine while gripping makeup for all-day, ultimate wear.

Skin Type: Normal, Oily, Dry, Combination

Concerns: Oil, Pores, Uneven Skin Tone

Highlighted Ingredients:
- Niacinamide: Minimizes the appearance of pores, fine lines, and texture and helps address shine.
- Witch Hazel: Visibly tightens pores.
- Glycerin: Minimizes the appearance of pores, fine lines, and texture and helps address shine.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban.

What it is: A replenishing face primer that hydrates, smooths, and brightens for a dewy, healthy-looking complexion.

Skin Type: Normal, Dry, Combination

Concerns: Dryness

Highlighted Ingredients:
- Coconut Water: Hydrates skin.
- Probiotics: Boosts skin’s visible radiance and elasticity.

Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free.

What it is: A non-greasy, lightweight makeup primer with light-infused pigments and four nourishing oils that blur imperfections and smooths the look of skin.

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Corn Oil, Apricot Kernel Oil, Passiflora oil, and Rice Bran Oil: Nurture and leave skin feeling soft.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, and phthalates.

What it is: A mini color-correcting makeup primer that quickly neutralizes redness and hydrates for up to 24 hours while extending makeup wear.
Concerns: Dryness, Redness

Highlighted Ingredients:
- Ginseng: Known to protect and promote radiant-looking skin and maintain a smooth complexion.

What Else You Need to Know: Neutralize redness on the go with a travel-friendly version of MAKE UP FOR EVER’s bestselling primer. Perfect for addressing flushed skin or blemishes, its green pigments correct redness in skin for up to 24 hours.* This primer is powered by ginseng to help balance texture for a smooth and even makeup application. (*Instrumental test on 20 subjects.)

What it is: A lightweight, hydrating makeup primer for normal to dry skin that nurtures, keeps skin comfortable all day, and extends foundation wear.

Skin Type: Normal, Dry, and Combination

Highlighted Ingredients:
- Grape Seed Oil and Sodium Hyaluronate: Hydrate skin.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This lightweight yet moisture rich face primer instantly hydrates skin, and keeps it hydrated all day and extends makeup wear. Formulated with grape seed oil and sodium hyaluronate, this fast-absorbing formula melts into skin, for a silky-smooth finish that normal to dry skin types will love.

What it is: A mattifying primer for combination-to-oily skin that delivers maximum all-day shine control while improving and extending the wear of foundation.

Skin Type: Normal, Combination, and Oily

Highlighted Ingredients:
- Blue Agave Extract: Helps to mattify the skin.

Ingredient Callouts: This product is oil-free and cruelty-free.

What Else You Need to Know: Mattify skin, fight shine all day, and smooth the look of pores without feeling tight or dry with the Pro Filt'r Mattifying Primer. Paired with Pro Filt'r foundation (sold separately), this oil-free primer—made with Blue Agave Extract and blurring powder—helps makeup blend better, last longer, and stay fresh all day without caking.