Preppy Eye Makeup

What it is: A buildable, flake-free mascara that lengthens, lifts, and curls for more voluminous lashes.

Highlighted Ingredients:
- Shea Butter: Conditions and protects against irritation.
- Beeswax: Coats and lengthens the look of lashes with soft flexibility and hold.
- Keratin: Fortifies and promotes healthy lashes.

Ingredient Callouts: This product is cruelty-free and gluten-free.

What Else You Need to Know: This lightweight, nourishing formula contains beeswax and carnauba wax to weightlessly condition your lashes. Shea butter and keratin fortify to enhance and nourish the look of lash condition. A dual-sided brush allows you to define, lift, and separate lashes with precision.

What it is: A mascara that lets your lashes be full of themselves.

Highlighted Ingredients: 

- Babassu: Nurtures lashes.

- Glycerin: Helps hydrate.

- Panthenol (Vitamin B5): Provides antioxidant, soothing, and moisturizing properties.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This ultra-black, flake-free, vegan mascara from tarte instantly lifts, lengthens, and volumizes lashes.

What it is: A vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient active works to define curl using memory hold (it memorizes the wave of your lash!) while leaving lashes touchably soft. Proven technology helps keep lashes lifted and curled.
- Castor Oil Blend: To help keep lashes healthy, strong, and conditioned.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The breakthrough Triple-Wave Wand has three flexible, sus

What it is: An award-winning, multi-use, long-wearing, waterproof, and buildable all-over high pigment color.

Benefits: Long-wearing, Waterproof

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Experience a range of layer-able finishes (nude, matte, metallic, liquid metal, foil, sparkler, glaze) in budge-proof shades. Colorfix features squeezable packaging with a precision tip to mix, match, layer, a

What it is: A creamy, dimensional eyeshadow and face glitter with unique reflective qualities and intense sparkle for a hyper-pigmented wet-look shine.

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

What Else You Need to Know: This lightweight and comfortable formula offers one-swipe smooth and creamy application. The multi-dimensional light shifting formula gives a high-intensity sparkle and a hyper-pigmented wet-look shine. It’s also multi-use for face and eyes.

What it is: An all-in-one eyeshadow and primer palette with one primer and eight blendable shades in matte and shimmer finishes.

What Else You Need to Know: These all-in-one eye palettes have everything you need to prime, shade, and highlight for runway-ready eyes. It includes an eye primer that reinforces shadow hold and enhances the look of pigment, and eight shades designed to blend beautifully and be used as either eyeshadow or liner.

The Dior Backstage Eye Palette is available in four universal shade ranges: rosy hues with cool undertones, brown neutrals with warm undertones, fiery neutrals in amber tones, and luminous neutrals in rosewood tones to create an array of customizable eye makeup looks.

What it is: A collection of four eye-catching eyeshadow palettes each featuring seven shades inspired by Earth’s precious gemstones for a vibrant, unique makeup look.

What Else You Need to Know: Jade, Pearl, Pyrite, or Titanium Quartz: decorate your eyelids with sparkles like the world’s most beautiful gems with this collection of makeup palettes. These makeup palettes shimmer and shine for a precious stone effect in seven shades (with a large-size base). The matte, glitter, and metallic finishes harmonize to perfection to bring out the dazzle of your eyes. With its compact format, you can take this palette anywhere. Plus, apply your makeup easily with its large, built-in mirror.

Palette Size: Full size

What it is: A creamy, multi-reflective eyeshadow that delivers maximum dazzle and sparkle with zero fallout.

What Else You Need to Know: This reflective eye glitter is blended in a clear, creamy base, allowing for easy application and high color impact. The fallout-free formula allows you to easily create a glitter makeup look that lasts up to all day. It can be paired with your favorite eye primer base for a long-lasting look.

What it is: An alluring eye quartet helps you create a limitless wardrobe of sensuously sun-sculpted eye looks.

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: This radiant quartet of eye shadows contains strong, long-wearing formulas that are formulated to stay put, while the versatile finishes sculpt and define glamorously glowing, sun-kissed looks. It helps you achieve bronzed beauty effortlessly with this wearable and universally flattering array.

This Set Contains:
- 4 x 0.045 oz/ 1.3 g Eyeshadows in Nude Solaris (pale-golden shimmer), Velvet Eclipse (charcoal-brown matte), Sunset Taupe (warm-taupe matte), Gilded Glamour (golden-c

What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.

Highlighted Ingredients:
- Vitamin E
- Jojoba Oil
- Cottonseed Oil

Ingredient Callouts: Free of parabens. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Space Cowboy eyeliner gives you a warm shimmery nude liner in the same 24/7 formula—so you get a smooth application without dragging or pulling. Once dry, this eyeliner pencil is waterproof and smudge-proof for up to 16 hours of wear. Try it and see why it’s the number-one luxury eye pencil.