Mascara is one of the most popular beauty products, and it's easy to see why. It can make your eyes look bigger, more awake, and more alive. It can also help you achieve different looks depending on what you're wearing that day. Here are some of our favorites.
Size: 0.28 oz/ 8 g·ITEM: 2511681
Color: Elevate - extreme black
$38.00
My new favorite mascara!...An hour later I found myself smashing my face into a large yoda plush pillow and the mascara didn't stain or budge. ...the holy grail of mascaras!...my go-to mascara! it lifts my lashes and makes them look full without all the heaviness like other mascaras. i used to use two different eye products to get this full look & MILK lift mascara has done everything in just one tube!
What it is: An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible.
Formulation Type: Curling and Lengthening
Highlighted Ingredients:
- Vegan Lash-Wrap Technology: Four vegan waxes wrap each lash for precise definition and weightless volume.
- Monoi Oil and Marigold Extract: Help strengthen and condition lashes, so they look healthier and feel soft.
Size: 0.27 oz/ 8 mL·ITEM: 2474146
Color: Black
$19.00
Rare Beauty gifted me their Perfect Strokes Universal Volumizing Mascara. I am so happy with how it makes my lashes look instantly so plush and fuller! ...Like Selena Gomez, this mascara is a solid performer. A plush brush works better for my lashes because they’re already curly.
What it is: A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Formulation Type: Volumizing, Curling, and Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.
Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.
What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.
Size: 0.13 oz / 4 mL·ITEM: 2853372
Color: Obsidian Black - black
$23.00
At $32 I feel like there are better mascaras on the market....I tried out this Armani mascara for two days and I really enjoyed it! I have tried many different mascaras and this one is definitely at the top of my list.
What it is: A lengthening mascara for up to 70% visibly longer lashes with lifted, sculpted definition and smudgeproof, long-lasting wear for up to 24 hours.
Formulation Type: Lengthening
Benefits: Long Wearing
Highlighted Ingredients:
- Arginine Amino Acids: Leave lashes feeling weightless, supple, and flexible.
What Else You Need to Know: This lengthening mascara delivers bold color, sculpted volume, and smudgeproof wear. The Infinity-Loop brush grips, coats, and separates lashes for clump-free length and volume. The buildable formula allows you to transform lashes from natural fanned-out volume to more dramatic lash looks.
Clinical Results: In an instrumental test with 30 volunteers:
- 91
$21.00
The brush is thick and plush, making it easy to coat every lash from root to tip. ...Like all waterproof mascaras it’s harder to get off than normal mascara
What it is: A waterproof version of Size Up Mascara that provides immediate and long-lasting XXL volume and wear for super-size lashes—even underwater.
Formulation Type: Volumizing, Curling, Lengthening
Ingredient Callouts: It is vegan.
What Else You Need to Know: Experience mascara for XXL lash volume, even underwater. With its long-wear, waterproof, vegan formula, Size Up Waterproof delivers longer, curlier, super-size, and separated lashes in the blink of an eye. Another Size Up Waterproof benefit? Its hourglass-shaped wand has short fibers in the center to load lashes and give them intense black volume, plus long fibers at the ends for separated lashes. It’s XXL mascara from every angle. It also has iconic me
$12.50
The best mascara on the market!!!! Literally so good. Better than the 60 dollar mascaras that don’t actually work....I have long and thick eyelashes and this mascara volumizes my lashes to the Max and by far one of the best mascaras I have used. this mascara works well on my lashes as well for adding length it makes my lashes look longer. and the mascara is a good formula so it doesn't damage my lashes like some other mascaras.
What it is: An ultra-black, buildable, vegan mascara delivers a quick hit of lash volume and length.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long wearing
Highlighted Ingredients:
- Cellulose Microspheres: Adds volume.
Ingredient Callouts: Free of parabens, formaldehydes,
$35.00
best mascara primer...This mascara primer does wonders for your eyelashes and works well with many different types of mascaras...When I'm in a rush and don't want to build my mascara I whip this out, do some quick brushes and feel like it just amplifies my mascara application.
What it is:
A whipped, creamy lash primer that conditions and preps for the perfect mascara application.
What it does:
Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longer—letting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application.
What it is formulated WITHOUT:
- Parabens
What else you need to know:
This product is fragrance-free.
Size: 0.29 oz/8.5 g·ITEM: 2894970
Color: BOOM - blackest black
$40.00
I would always get lash lifts to help make my lashes look fuller but they are no longer needed when I use the Milk Makeup Kush Big Hit Mascara! This mascara goes on great with a plush applicator brush. ...This mascara isn’t super long wearing so beware of smudging.
What it is: A clean, buildable, volumizing mascara for intensely fuller-, thicker-looking lashes that won’t flake, clump, smudge, or droop for up to 12 hours.
Formulation Type: Volumizing
Highlighted Ingredients:
- Weightless Cloud Fiber Tech: Cloud-like fibers puff up lashes for light-as-air volume and lift that lasts.
- Murumuru Seed Butter and Hemp Seed Oil: Condition and nourish for softer-, healthier-looking lashes.
- Buildable Vegan Waxes: Provide creamy, buildable texture that doesn’t flake or clump.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: Get high volume that won’t weigh down lashes.
Size: 0.40 oz/ 12 mL·ITEM: 2556157
$39.00
Mascaras...Love to received this item before I buy. This mascara is good but not the best. It depends on how you apply it. ...Over tried other mascaras that gave me more volume. I do have Asian short lashes which is a bit tricky when it comes to mascaras.
What it is: An endlessly buildable, clump-resistant mascara that stacks on infinite layers of volume and length.
Formulation Type: Volumizing
Benefits: Long-wearing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan.
What Else You Need to Know: This never-before-seen, endlessly buildable, clump-resistant formula gives you customizable volume and length from natural to next-level. Clump- and flake-resistant, it's safe for sensitive eyes and contact lens wearers.
$38.00
Best mascara for eyes over 60...I have tried all high-end mascaras. I love this tube mascara....This tarte tartelette XL tubing mascara is a perfect for sparse short lashes! My lashes look longer and thicker and plush.
What it is: A revolutionary tubing mascara with a 24-hour flake-free and smudge-proof formula that has lengthening ‘tubes’ that wrap lashes for XL length, lift, and lash love.
Formulation Type: Curling and Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Shea Butter: Moisturizes.
- TLC Complex with Niacinamide, Biotin, and Panthenol: Provides thicker, longer, more conditioned-looking lashes.
- Tubing XL Peptide Blend: Provides extra length, lift, and pigment.
$71.00
Seriously my lashes have never been this plush. It’s one of the cheapest lash serums on the market and doesn’t irritate my eyes at all (unless you apply too much too close). ...My lashes are a little more plush and thicker. They’ve been holding curls better.
What it is: A daily serum that nurtures hair for longer-, fuller-looking lashes and brows.
Highlighted Ingredients:
- Hemp-Derived Cannabis Seed Extract: Hydrates and conditions lashes and brows.
- Plant Peptides: Creates the appearance of lash and brow thickness.
- Quinoa: Supports healthy hair follicles.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.
