Plum Eyeliner

What it is: A high-intensity, waterproof, and smudge-proof ink liquid eyeliner with an ultra-precise tip for creating bold, artistic looks.

What Else You Need to Know: The Color Ink collection delivers maximum precision and payoff in one stroke. It was created for your inner artist, this bold liner comes in three finishes and is water-, smudge-, and sweat-proof, while safe for sensitive eyes and contact lens wearers.

What it is: A dual ended long-wear cream eyeshadow and eyeliner crayon that is provides intense color while being creamy and blendable.

Highlighted Ingredients:

- Intense Coated Pigments: Ensure a long-lasting color payoff that won’t stop giving until you do.

- Translucid Film Forming Polymer: Sets the liner in place, providing long wear that stays for up to 24 hours.

- The High Crystalline Wax Blend: Allows formula to buff and blend,before it ‘sets’ in place.

Ingredient Callouts: This product is cruelty-free.

What it is: A three-in-one, retractable eyeliner whose super-creamy, waterproof formula delivers intensity and convenience.

What Else You Need to Know: This long-wear eyeliner pencil is so creamy, it can achieve any look. Its rich texture blends perfectly to intensify your eyes in a flash.

What it is: A long-lasting, waterproof dual-ended liner and shadow stick that won’t crease, transfer, or smudge. Use it to achieve 30-second eyes.

Highlighted Ingredients:
- Amazonian Clay: Delivers better, longer, truer wear.
- Mineral Pigments: Soothe and soften eyelids.
- Vitamin E: A natural preservative that also acts as an emollient and antioxidant.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. It is also cruelty-free.

What Else You Need to Know: Customize your look according to your mood with this dual-sided, full-size shadow and liner. The velvety-smooth, pigmented shades are infused with Amazonian clay and vitamin E for an effortless, gel-like glide when applied.

What it is:
A 12-hour wear, gel-based pencil eyeliner that delivers pigment-rich color and precise lining.

What it does:
A perfect combination of waxes and emollients imparts intense, super-saturated color that doesn't flake or fade for up to 12 hours of waterproof wear. The silky-soft, creamy texture is lightweight, comfortable, and glides onto lids without tugging or pulling. Its built-in sharpener ensures the most precise application every time.

What it is: A long-wear, waterproof, matte-and-metallic-duo pencil to emphasize and amplify your eye color.

What Else You Need to Know: These pigmented matte and metallic shades are infused with emollient oils and natural waxes for easy glide and a gel-like application. Select the shade opposite to your iris’s natural hue to ignite your eyes and make them pop:
Make blue eyes look bluer with Coper Charge
Make brown eyes look amber with Super Blue
Make green eyes look greener with Mesmerizing Maroon
Make hazel eyes look gold with Green Lights
Make all eyes look wider, brighter, and bigger with Hollywood Exagger-eyes

What it is: A waterproof gel eyeliner that glides on for ultra-smooth, razor-sharp, killer lines that last for up to 36 hours.

Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.

What Else You Need to Know: This easy-to-use gel eyeliner glides on smoothly for easy application and doesn’t dry down rapidly, allowing playtime to smoke out the liner. Along with being long-wearing and waterproof, this eyeliner is transfer resistant and non-flaking.