neutral eye shadow

What it is: A cream eyeshadow stick that delivers instant high-impact color and sets to an all-day, crease-resistant matte finish.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. 

What Else You Need to Know: This eyeshadow stick is fueled by Flexi-Lock Technology to form a long-wearing, flexible cream with an effortless smooth-glide application for comfortable, easy-to-blend, buildable color that’s transfer- and smudge-proof. The various sha

What it is: A long-wearing, smudge-resistant, silky cream eyeshadow for sheer color with multidimensional glistening shimmer.

Highlighted Ingredients:
- Floating Multicolor Pearls: Ultrafine reflective pearls for a luminous finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Silky and blendable, this cream eyeshadow easily swipes over eyelids for a soft wash of twinkling color.

What it is: A brilliant long-wearing liquid glitter eyeshadow.

Ingredient Callouts: Free of parabens and phthalates.

What Else You Need to Know: Glitter & Glow combines the perfect mix of pearl and glitter to lavish eyes with incredible luster. With its uniquely lightweight, water-infused texture, it glides on effortlessly, then dries down smoothly, locking in maximum sparkle with minimal fallout, for eyes with a real “wow!” factor.

What it is: An intensely pigmented, blendable eyeshadow stick to define every eye shape and flatter every skin tone, available in matte and shimmer shades.

What Else You Need to Know: Expert-level eyeshadow just got easy. Create endless eye looks with these long-wear, twist-up eyeshadow sticks that deliver high-impact color intensity. It comes in a slim, twist-up stick for easy application and is easy to blend. The matte and shimmer shades resist creasing, fading, sweat, and heat, and are transfer- and waterproof.

What it is: A set of six talc-free, buttery, long-wearing eyeshadows that go beyond your basic neutrals—with matte, satin, and metallic finishes.

Highlighted Ingredients:
- Jojoba Seed Oil: Helps to nurture and gently moisturize the skin.
- Vitamin E: Acts as a natural antioxidant and helps to reduce free-radical damage.

Ingredient Callouts: Free of talc, sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is: A three-in-one, 24-hour shadow, kohl, and liner stick for intense pigment and transfer-proof, waterproof, smudge-proof wear.

What Else You Need to Know: This 24-hour, multi-use stick provides blendable color and waterproof, transfer-proof, sweat-proof and smudge-proof wear. With a built-in sharpener for added precision, you can create any look, easily. Safe to use on the waterline and ophthalmologist-tested for sensitive eyes.

What it is: A clean, cream-to-powder eyeshadow that dries down to a crease-resistant finish in matte and metallic shades.

Highlighted Ingredients:
- Horse Chestnut Flower: Helps visibly smooth and firm the appearance of delicate skin.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Liquid Powder Eye Tint glides like a cream and dries like a powder. This quick-dry eyeshadow swipes on effortlessly and locks in without budging or fading. Blend the weightless, water-based formula for a diffused wash of color or build it up for a bolder look that lasts.

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